Search Engine Optimization Expert

2 days ago


Manila, National Capital Region, Philippines Penbrothers Full time

Penbrothers Overview

We are a fast-growing company based in the Philippines, providing talented Filipinos with global opportunities in high-growth startups and dynamic companies.

About the Role

We are seeking a skilled and results-driven SEO Specialist to join our dynamic marketing team. As an SEO Specialist, you will be responsible for developing and implementing effective SEO strategies to enhance our online presence.

This role requires a proactive approach to improving search engine rankings, driving organic traffic, and increasing conversion rates.

Key Responsibilities:

  • Develop and execute comprehensive SEO audits, including technical audits and content audits.
  • Analyze site architecture, crawlability, indexation, mobile optimization, page speed, and other technical factors.
  • Collaborate with web developers to ensure technical SEO best practices are implemented.
  • Conduct thorough backlink audits using industry-leading tools and identify toxic backlinks and recommend disavow strategies.
  • Identify content gaps and opportunities for optimization.
  • Provide actionable recommendations for content enhancement and alignment with SEO best practices.

On-Page SEO:

  • Develop and implement on-page SEO strategies, including but not limited to:
  • Optimizing header tags (H1, H2, H3) for better keyword relevance and readability.
  • Enhancing internal linking structure to improve navigation and distribute link equity.
  • Crafting and optimizing metadata (title tags, meta descriptions) to improve click-through rates.
  • Implementing FAQ schema markup to enhance search result visibility.

Keyword Research:

  • Conduct comprehensive keyword research for Penbrothers' blog and other content formats (infographics, white papers, guides, etc.) monthly.
  • Identify high-potential keywords for non-blog pages as needed.
  • Utilize keyword research tools to discover new opportunities and optimize existing content.

Job Requirements

What You Bring

  • At least 5 years of relevant experience with Google, SEMRush, and other certifications
  • Proven experience as an SEO Specialist or similar role.
  • In-depth knowledge of SEO principles, best practices, and search engine algorithms.
  • Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc.
  • Strong analytical skills with the ability to interpret data and provide actionable insights.
  • Excellent communication and collaboration skills.
  • Ability to stay up-to-date with the latest SEO trends and industry changes.


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