Director of Digital Growth

2 days ago

Mabalacat, Central Luzon, Philippines beBeeMarketing Full time ₱900,000 - ₱1,299,999
Head of Marketing - Dashboard Insights

This role combines strategic leadership with hands-on execution, ensuring that campaigns, messaging, and brand presence directly contribute to business growth. As the marketing lead, you will be the voice of the brand in the market, shaping its positioning while aligning closely with business development and product teams.

The successful candidate will have a proven track record in scaling demand generation and digital growth, with experience managing small, high-impact teams and driving vision. They will also possess exceptional communication skills, simplifying complex SaaS products into compelling narratives.

Key Responsibilities:

  • Design & Execute Growth Roadmap – Build a marketing strategy aligned to growth, retention, and revenue objectives.
  • Lead & Inspire – Mentor a small, agile team, fostering creativity, accountability, and high performance.
  • Brand Positioning – Own messaging and thought leadership to differentiate Dashboard Insights in the SaaS market.
  • Demand Generation – Scale inbound and outbound acquisition via SEO, SEM, paid campaigns, social, and email marketing.
  • Pipeline Alignment – Partner with business development to strengthen lead generation, nurturing, and conversion.
  • Customer Advocacy – Develop case studies, communities, and advocacy programs to showcase client success.
  • Data & ROI – Define KPIs, track ROI, and refine strategies through a data-first approach.
  • Agility – Lead ad hoc marketing initiatives to support evolving business priorities.

Requirements:

  • 5+ years of B2B marketing experience, including 3+ years in a SaaS leadership role.
  • Proven track record in scaling demand generation and digital growth.
  • Strong leadership with experience managing small, high-impact teams.
  • Strategic yet hands-on—comfortable executing campaigns while driving vision.
  • Exceptional communicator and storyteller, simplifying complex SaaS products into compelling narratives.
  • Data-driven mindset with expertise in HubSpot, Salesforce, Google Analytics, and related tools.
  • Ability to thrive in fast-paced, high-growth environments with agility and adaptability.

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