SEO Strategist

3 weeks ago


Las Piñas, National Capital Region, Philippines DrKumo Full time
SEO Specialist Job Description

The SEO Specialist is a key member of our team at DrKumo, responsible for driving our online presence and search engine rankings through effective search engine optimization and marketing strategies.

Key Responsibilities:
  • Search Engine Optimization: Develop and implement SEO strategies to improve our website's visibility and ranking on major search engines.
  • Content Optimization: Optimize our website's content to improve user experience and search engine rankings.
  • Paid Search Management: Manage and optimize our paid search campaigns on Google, Facebook, and YouTube to maximize ROI.
  • Link Building: Develop and implement a link building strategy to improve our website's authority and ranking.
  • Analytics and Reporting: Track, report, and analyze website analytics and PPC initiatives to inform SEO and marketing strategies.
Requirements and Skills:
  • Proven SEO Experience: 5+ years of full-time SEO experience.
  • SEM Experience: Proven experience managing PPC campaigns across Google, Yahoo, and Bing.
  • Performance Marketing: Solid understanding of performance marketing, conversion, and online customer acquisition.
  • Analytics Tools: In-depth experience with website analytics tools (e.g. SemRush, Google Analytics, NetInsight, Omniture, WebTrends).
  • Bid Management Tools: Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite).
  • A/B and Multivariate Experiments: Experience with A/B and multivariate experiments.
  • HTML, CSS, and JavaScript: Working knowledge of HTML, CSS, and JavaScript development and constraints.
  • Ranking Factors and Search Engine Algorithms: Knowledge of ranking factors and search engine algorithms.
  • Up-to-Date Knowledge: Up-to-date with the latest trends and best practices in SEO and SEM.
  • Education: BS/MS degree in a quantitative, test-driven field.

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