Digital Marketing and Performance Strategist

1 month ago


Las Piñas, National Capital Region, Philippines Wise Cleaner Inc. Full time
Digital Marketing and Performance Specialist Job Summary

We are seeking a highly skilled Digital Marketing and Performance Specialist to join our team at Wise Cleaner Inc.

Main Responsibilities
  • Develop and execute comprehensive digital marketing strategies aligned with business objectives, target audience demographics, and market trends.
  • Plan, execute, and optimize digital marketing campaigns across various channels, including social media, search engines, email, and display advertising.
  • Implement tracking mechanisms and analytical tools to monitor campaign performance, analyze key metrics, and generate actionable insights for optimization.
  • Oversee website monitoring, updates, and maintenance to ensure optimal performance, user experience, and search engine visibility.
  • Conduct keyword research, on-page optimization, and off-page SEO activities to improve website rankings and drive organic traffic.
  • Manage search engine marketing (SEM) campaigns for maximum visibility and conversion.
  • Collaborate with graphic artists to develop high-quality, engaging content for digital channels, including blog posts, articles, videos, and social media posts.
  • Create, schedule, and publish social media content across relevant platforms, engage with the audience, respond to comments, and monitor social media trends.
  • Develop and execute email marketing campaigns, including segmentation, automation, and A/B testing, to nurture leads, retain customers, and drive conversions.
  • Manage pay-per-click (PPC) advertising campaigns on platforms like Google Ads and Bing Ads, optimizing ad performance and maximizing ROI.
Requirements
  • Bachelor's degree in Marketing, Digital Marketing, Business Administration, or a related field.
  • At least 2-3 years of experience in digital marketing, preferably in a similar role.
  • Demonstrated work experience as a Digital Marketing Specialist or in a similar role.
  • Strong understanding of digital marketing concepts, strategies, and best practices.
  • Proficiency in digital marketing tools, including Facebook, Shopee, Lazada, TikTok, and other similar platforms.
  • Ability to work independently with minimum supervision.
  • Excellent attention to detail and effective time management skills.
  • Good communication skills and results-oriented approach.
  • Flexibility and ability to adapt to constant change.
  • Willingness to work full-time in an office/warehouse setting together with the marketing team.


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