Digital Marketing and Performance Strategist
1 month ago
We are seeking a highly skilled Digital Marketing and Performance Specialist to join our team at Wise Cleaner Inc.
Main Responsibilities- Develop and execute comprehensive digital marketing strategies aligned with business objectives, target audience demographics, and market trends.
- Plan, execute, and optimize digital marketing campaigns across various channels, including social media, search engines, email, and display advertising.
- Implement tracking mechanisms and analytical tools to monitor campaign performance, analyze key metrics, and generate actionable insights for optimization.
- Oversee website monitoring, updates, and maintenance to ensure optimal performance, user experience, and search engine visibility.
- Conduct keyword research, on-page optimization, and off-page SEO activities to improve website rankings and drive organic traffic.
- Manage search engine marketing (SEM) campaigns for maximum visibility and conversion.
- Collaborate with graphic artists to develop high-quality, engaging content for digital channels, including blog posts, articles, videos, and social media posts.
- Create, schedule, and publish social media content across relevant platforms, engage with the audience, respond to comments, and monitor social media trends.
- Develop and execute email marketing campaigns, including segmentation, automation, and A/B testing, to nurture leads, retain customers, and drive conversions.
- Manage pay-per-click (PPC) advertising campaigns on platforms like Google Ads and Bing Ads, optimizing ad performance and maximizing ROI.
- Bachelor's degree in Marketing, Digital Marketing, Business Administration, or a related field.
- At least 2-3 years of experience in digital marketing, preferably in a similar role.
- Demonstrated work experience as a Digital Marketing Specialist or in a similar role.
- Strong understanding of digital marketing concepts, strategies, and best practices.
- Proficiency in digital marketing tools, including Facebook, Shopee, Lazada, TikTok, and other similar platforms.
- Ability to work independently with minimum supervision.
- Excellent attention to detail and effective time management skills.
- Good communication skills and results-oriented approach.
- Flexibility and ability to adapt to constant change.
- Willingness to work full-time in an office/warehouse setting together with the marketing team.
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