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Digital Marketing Strategist

2 months ago

Las Piñas, National Capital Region, Philippines DrKumo Full time
Job Summary

DrKumo Inc. is seeking a seasoned Marketing Specialist to spearhead our digital marketing efforts and drive business growth through innovative strategies and campaigns.

This role requires a highly skilled professional with a deep understanding of digital marketing principles, including SEO, content creation, and data analysis.

The ideal candidate will be a strategic thinker, capable of developing and executing comprehensive marketing plans that align with our business objectives and drive measurable results.

Key ResponsibilitiesLeadership and Team Guidance

Lead the digital marketing team, providing guidance and support in all aspects of digital marketing. Foster a culture of innovation and accountability within the team to achieve and surpass business goals.

Strategic Marketing Planning

Develop and implement effective marketing strategies that integrate various digital marketing disciplines, including SEO, social media, content marketing, and paid advertising to increase brand awareness and lead generation.

Keyword Research and SEO Management

Utilize SEO as a key tool to enhance online visibility and website traffic. Conduct keyword research and ensure SEO best practices are integrated with content strategies.

Data Analysis and Reporting

Analyze marketing metrics to assess the effectiveness of strategies and campaigns. Provide reports on market analysis, campaign results, and consumer trends to inform adjustments in marketing strategy.

Content Development Oversight

Oversee the production of engaging content that resonates with target audiences and drives brand loyalty. Ensure content is optimized for both search engines and user engagement.

Collaboration Across Departments

Work closely with the sales team and other departments to align marketing strategies with overall business objectives and optimize the customer journey from awareness to purchase.

Market and Competitive Analysis

Monitor industry trends and competitor strategies to stay ahead in the market. Apply these insights to enhance our marketing initiatives.

Qualifications

Bachelor's degree in marketing, Business Administration, Communications, or related field.

Proven portfolio in leading digital marketing teams and campaigns.

Strong foundation in digital marketing practices.

Excellent analytical abilities to evaluate end-to-end customer experience across multiple channels and customer touch points.

Effective communication and interpersonal skills, with the ability to engage and influence stakeholders at all levels.

Highly proficient in the use of English for Business and Marketing.

Expert level in the use of Microsoft applications.

Creative thinking and problem-solving skills.

Knowledge of current online marketing trends and marketing technologies.