Tenant Demand Specialist

7 days ago


Tanauan, Calabarzon, Philippines beBeeMarketing Full time A$18,000 - A$30,000
Growth Marketing Manager Role

We are seeking a strategic marketing professional to drive tenant demand and reduce vacancy across our premium residential portfolio in Wellington.

Key Responsibilities:
  • Create and execute data-driven campaigns that attract qualified viewers from target segments, including PhD students, single professionals, and couples.
  • Develop a comprehensive growth plan covering paid social, search, and organic channels, focusing on Instagram and Meta, with opportunities to test Google and TikTok.
  • Determine optimal audiences and geo targets around Wellington, craft compelling creative and copy, and conduct rapid A/B tests to enhance click-through rates and conversion.
  • Establish efficient landing pages or optimized listings with clear calls-to-action, tracking end-to-end with UTM parameters and GA4.
  • Implement retargeting and nurture sequences for website visitors and portal engagers to increase bookings.
  • Provide regular updates on key performance indicators, including cost per qualified viewing, applications, conversion rates, and vacancy days, with actionable recommendations for next steps.
Requirements:
  • A minimum of three years' experience in growth or performance marketing for B2C, with proven results in ANZ markets.


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