
Digital Talent Acquisition Specialist
1 day ago
Your career trajectory has a place here with our award-winning employment experience. As a Talent Marketing Senior Specialist working remotely, you'll be a part of bringing innovation to business. Our mission, team, and company culture are amazing and our Great Place to Work certification says it all.
What You'll Do
Drive Data-Driven Strategies for Talent Attraction: The Senior Analyst, Talent Marketing, drives and optimizes our digital talent attraction efforts through analytics, technical oversight, and cross-channel collaboration. This highly collaborative role leverages data-driven insights and digital best practices to enhance campaign performance, website effectiveness, and employer brand visibility—supporting global hiring and engagement goals.
During a Typical Day, You'll
- Own and maintain reporting for key marketing funnel metrics by channel, ensuring a consistent cadence and actionable insights for performance improvements.
- Develop detailed channel forecasts, manage reporting vs. forecast (initially in Excel), and support automation or improved solutions as needed.
- Proactively identify optimization opportunities and potential issues within the marketing funnel; partner with channel leaders to create and execute action plans.
- Provide ad-hoc analysis and insights to inform monthly channel strategies.
- Oversee digital experimentation setup, measurement, and reporting across all channels.
- Ensure inbound data integrity and recommend database changes to support marketing requirements.
- Customize, configure, and maintain marketing automation, lead gen/nurturing, campaign tracking, AI learning systems, and integrations (e.g., GA4, Google Console, SEMrush, Looker).
- Built and manage custom data pipelines, workflows, lead scoring models, and reporting dashboards to support marketing processes.
- Monitor and cleanse data routinely to ensure accuracy and reliability.
- Troubleshoot and resolve technical issues related to marketing system configuration, integrations, and basic technical SEO (mainly monitoring).
- Provide training and support to marketing teams on tools, processes, and best practices to drive adoption and efficiency.
- Stay up-to-date with tool updates, releases, and implement relevant enhancements.
- Collaborate with stakeholders to identify process bottlenecks and recommend improvements for greater efficiency.
Required Skills and Qualifications: We're looking for an experienced analytical and technical professional with 3+ years in a similar role, including 2+ years in marketing automation development/administration. The ideal candidate will have a strong understanding of marketing processes, lead management, and demand generation strategies, along with advanced Excel data modeling and forecasting experience.
Benefits: Enjoy a supportive work environment, inclusive culture, and competitive compensation package. Plus, you'll have access to ongoing training and development opportunities to help you grow your career.
Others: As a Talent Marketing Senior Specialist, you'll contribute to the success of our customer experience team and help shape the future of our organization. With a dynamic, family-friendly atmosphere and a focus on diversity and inclusion, we're the perfect fit for professionals who thrive in a fast-paced environment.
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