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Data-Driven Marketing Director

1 week ago

Manila, National Capital Region, Philippines KSearch Asia Consulting, Inc. Full time

**About the Role**

The CRM and Digital Marketing Analytics Head will play a key role in driving customer retention, engagement, and lifecycle management through the development and execution of end-to-end CRM marketing campaigns.

This role requires a strong understanding of customer behavior and preferences, as well as expertise in CRM platforms and marketing automation tools.

**Key Responsibilities:**
  • Develop and execute CRM marketing campaigns.
  • Optimize customer journeys and lifecycle touchpoints.
  • Analyze marketing performance data.
  • Collaborate with cross-functional teams.

**Requirements:**

  • 5+ years of experience in CRM, digital marketing, and analytics.
  • Proven experience leading CRM marketing campaigns and customer feedback initiatives.
  • Expertise in CRM platforms and marketing automation tools.
  • Strong analytical skills and ability to synthesize large amounts of data.