Storyteller and Strategist

6 days ago


Makati City, National Capital Region, Philippines Torre Lorenzo Development Corporation Full time

The Torre Lorenzo Development Corporation is seeking a talented Storyteller and Strategist to join our marketing team. As a key member of our team, this role will be responsible for developing and executing content strategies that align with our company's goals, brand voice, and target audience.

About the Role:

This is an exciting opportunity for a skilled writer and strategist to join our team and contribute to the development of compelling and engaging content across various platforms.

Duties and Responsibilities:
  • Develop and implement a comprehensive content strategy that aligns with business objectives, brand voice, and audience needs.
  • Conduct market research and audience analysis to identify content opportunities and trends.
  • Collaborate with marketing, SEO, and design teams to ensure content strategies support broader marketing goals.
  • Content Creation & Writing:
    • Write and edit high-quality, engaging content for various platforms, including website pages, blog posts, social media updates, email campaigns, and marketing collateral.
    • Create content that aligns with the brand's voice and messaging while addressing the needs and interests of the target audience.
    • Develop persuasive copy for advertising and promotional materials to drive conversions and engagement.
  • Content Planning & Management:
    • Develop and maintain a content calendar that outlines content production and publication schedules.
    • Coordinate content creation with internal teams, freelance writers, and external agencies as needed.
    • Ensure all content is delivered on time, meets quality standards, and is optimized for SEO and user experience.
  • Brand Consistency & Guidelines:
    • Ensure all content adheres to brand guidelines, including tone, style, and messaging consistency.
    • Develop and maintain content style guides and best practices for internal and external use.
    • Train and support team members on content standards and guidelines.
  • Audience Engagement:
    • Foster a sense of community and connection with the audience through relevant and valuable content.
    • Conduct surveys and gather feedback to understand audience preferences and adjust content strategies accordingly.
    • Work closely with marketing, design, and product teams to ensure cohesive and integrated content efforts.
    • Collaborate with subject matter experts, stakeholders, and team members to gather insights and ensure accuracy.
    • Participate in brainstorming sessions and creative meetings to generate new content ideas and concepts.

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