Senior Brand Development Specialist

3 days ago

Manila, National Capital Region, Philippines beBeeMarketing Full time ₱3,000,000 - ₱5,000,000
Brand Strategist

We seek a visionary Brand Strategist to spearhead our branding initiatives and drive business expansion. This role is pivotal in crafting and executing comprehensive brand strategies, optimizing campaigns, and managing a talented team.

Key Responsibilities:

  • Craft and implement brand growth strategies to achieve quality lead generation and enhance brand recognition.
  • Support the design and execution of brand strategies aimed at increasing customer acquisition, retention, and revenue.
  • Assist in designing, implementing, and evaluating brand experiments, scaling successful initiatives while iterating on those needing improvement.
  • Lead, manage, and mentor the marketing team, fostering a collaborative and creative environment.
  • Plan and execute digital branding campaigns across various channels, including SEO, SEM, email marketing, social media, and content marketing.
  • Analyze market trends and competitor activities to identify opportunities for growth and improvement.
  • Oversee the creation of compelling content for diverse platforms, ensuring alignment with brand messaging.
  • Coordinate with cross-functional teams, including sales, product development, and customer service, to ensure cohesive branding efforts.
  • Monitor and report on campaign performance, providing insights and recommendations for optimization.

Qualifications:

  1. Bachelor's degree in Marketing, Business, or a related field.
  2. Proven experience in a branding managerial role, with a track record of successful campaigns.
  3. Strong understanding of digital marketing tools and techniques.
  4. Excellent leadership and team management skills.
  5. Analytical mindset with the ability to interpret data and make data-driven decisions.
  6. Outstanding organizational skills and attention to detail.
  7. Exceptional communication skills, both written and verbal.
  8. Proficiency in English; additional languages are a plus.
  9. Ability to multitask and manage multiple projects in a fast-paced environment.

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