Freight Forwarding Digital Content Specialist

2 days ago

Mabalacat, Central Luzon, Philippines beBeeMarketing Full time $50,000 - $70,000
Freight Forwarding Social Media Specialist

We are revolutionizing the logistics industry by harnessing the power of artificial intelligence and data processing. Our vision is to streamline intricate logistics processes and enhance transparency.

About the Role

This role involves managing the social media presence of our freight forwarding client. The specialist will create, curate, and publish high-quality content to strengthen brand positioning, attract new customers, and support sales objectives.

The ideal candidate has a deep understanding of how to make complex freight forwarding services accessible and engaging to potential clients.

Key Responsibilities
Strategy & Planning
  • Develop a comprehensive social media strategy aligned with our sales objectives.
  • Build a robust content calendar focused on customer acquisition, thought leadership, and brand trust.
  • Identify the most effective channels (LinkedIn, Facebook, Instagram, Twitter) for reaching our target audience.
Content Creation & Execution
  • Create and post engaging social content: industry updates, service highlights, case studies, testimonials, infographics, and videos.
  • Translate freight forwarding expertise into easy-to-digest posts for potential clients.
  • Use storytelling to highlight our success stories, client wins, and service reliability.
Engagement & Community Management
  • Actively engage with followers, prospective clients, and industry leaders online.
  • Monitor mentions, comments, and direct inquiries; ensure timely responses.
  • Participate in logistics-related conversations, LinkedIn groups, and communities to improve brand visibility.
Analytics & Optimization
  • Track performance across platforms: impressions, engagement, reach, and conversions.
  • Provide regular reports to our leadership on campaign performance.
  • Optimize posting schedule, formats, and messaging based on analytics.
Qualifications
  • Bachelor's degree in Marketing, Communications, or related field.
  • 2+ years of social media experience (B2B preferred).
  • Freight forwarding, logistics, or supply chain knowledge highly desirable.
  • Proficiency in tools such as LinkedIn Campaign Manager, Canva, Buffer/Hootsuite.
  • Excellent copywriting and visual storytelling skills.
  • Strong organizational skills and ability to manage multiple content streams.

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