Content Strategist

1 day ago

Taguig, National Capital Region, Philippines beBeeCommunications Full time ₱4,000 - ₱7,000
Job Role: Communications Designer

We are seeking an accomplished Communications Designer to join our team. This role requires a creative and strategic thinker who can craft compelling visual and written content that drives user engagement, brand awareness, and customer activation.

This position blends graphic design, copywriting, and growth marketing, ensuring that all communication materials—from ads to in-app messaging—are not only visually striking but also strategically persuasive.

The ideal candidate will have 3+ years of experience in marketing copywriting, UX writing, or performance copywriting and be able to craft conversion-optimized, concise, and persuasive copy.

Key Responsibilities:
  • Develop high-impact visual and written content for digital campaigns, including ads, social media, email, landing pages, in-app messages, and product marketing materials.
  • Craft persuasive and engaging copy for performance-driven marketing campaigns (social media, paid ads, CRM emails, push notifications, landing pages, and app stores).
  • Write clear, concise, and conversion-optimized messaging for in-app engagement, onboarding, and lifecycle marketing.
  • Develop engaging brand narratives, slogans, and campaign taglines that enhance user experience and drive organic and paid growth.
  • A/B test different versions of copy and messaging to optimize performance.
  • Ensure copy and visuals work seamlessly together, delivering cohesive, impactful content.
  • Work closely with growth managers and product teams to develop conversion-driven creatives that enhance user acquisition and retention.
  • Create compelling storytelling through design and copywriting that effectively communicates product benefits and brand value.
Requirements:
  • 3+ years of experience in marketing copywriting, UX writing, or performance copywriting.
  • Ability to craft conversion-optimized, concise, and persuasive copy.
  • Strong understanding of growth marketing principles, A/B testing, and user psychology.
  • Experience writing for ads, social media, CRM campaigns, and in-app messaging.
  • Proficiency in Figma, Adobe Creative Suite (Photoshop, Illustrator, After Effects), Canva, Sketch, or similar tools.
  • Basic knowledge of HTML/CSS is an advantage but not required.

Globe Telecom promotes equal opportunity to applicants. Any form of discrimination is not tolerated throughout the entire employee lifecycle, including the hiring process such as posting vacancies, selecting, and interviewing applicants.

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