E-commerce Strategist

1 week ago

Biñan, Calabarzon, Philippines beBeeMarketing Full time $90,000 - $120,000
Job Overview

E-commerce professionals play a pivotal role in the growth and success of online stores. As a Shopify Brand Manager, you will be responsible for overseeing and optimizing online stores on the Shopify platform, blending strategy with hands-on execution.

Key Responsibilities
  • Store Management & Operations:
    • Manage day-to-day operations of the Shopify store, including product listings, inventory management, and order fulfillment processes.
    • Conduct regular site audits to ensure accurate content, pricing, and product information.
    • Optimize store functionality and user experience by managing third-party apps and plugins.
  • Brand & Marketing Strategy:
    • Develop and implement multi-channel brand marketing campaigns across digital platforms.
    • Collaborate with cross-functional teams to ensure consistent brand messaging.
    • Analyze market trends and competitor activity to inform brand positioning and new product launches.
  • Performance Analysis & Optimization:
    • Monitor key e-commerce metrics, analyze, and report on sales, conversion rates, average order value, and customer lifetime value.
    • Use data to identify opportunities for improvement and implement A/B testing.
    • Optimize the store for search engine visibility and user experience.
  • Customer Experience & Communication:
    • Ensure an exceptional customer journey from browsing to post-purchase.
    • Proactively engage with customers to gather feedback and address concerns.
    • Work with the customer service team to resolve customer issues in a timely manner.
Requirements
  • Experience:
    • Minimum 3-5 years of experience in e-commerce, digital marketing, or brand management, with demonstrated experience managing a Shopify-based store.
  • Technical Skills:
    • Excellent understanding of the Shopify platform and its backend functions, proficiency in e-commerce analytics tools, and familiarity with digital marketing channels.
  • Core Competencies:
    • Strong analytical and problem-solving skills, project management and organizational skills, self-starting ability, and strong communication and collaboration skills.

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