Marketing Growth Specialist

2 weeks ago

Pasig, National Capital Region, Philippines beBeeMarketing Full time $100,000 - $120,000
Job Overview

As our new Marketing Director, you will play a pivotal role in shaping the future of our e-commerce business as we expand into international markets. With your expertise in scaling e-commerce businesses from 7-figure to 8-figure revenues, you will lead our marketing strategy and execution to achieve our ambitious goal of reaching $10M AUD in annual revenue.

About The Position

This is a senior-level position that requires a talented marketer with extensive e-commerce experience, particularly in brand development, paid advertising, email marketing, Conversion Rate Optimization (CRO), and data-driven decision-making. You will be responsible for designing and executing marketing strategies to expand into international markets, developing and launching marketing campaigns, overseeing brand development, managing paid ad campaigns, optimizing website conversion rates, and leading SEO initiatives.

Key Responsibilities
  • Strategy Development: Design and execute marketing strategies to expand into international markets (US and UK).
  • Campaign Creation & Execution: Develop, launch, and optimize marketing campaigns, including seasonal promotions and product launches.
  • Brand Enhancement: Oversee the development and enhancement of the brand to resonate with international markets while maintaining consistency and authenticity.
  • Paid Advertising: Manage and scale paid ad campaigns across Google Ads and Meta (Facebook/Instagram).
  • Conversion Rate Optimization (CRO): Analyze user behavior and implement strategies to optimize the website for higher conversion rates and improved customer experience.
  • Email Marketing: Oversee email marketing strategies using Klaviyo to drive customer retention and conversion.
  • SEO Optimization: Lead SEO initiatives to increase organic traffic and search rankings.
  • Performance Analysis: Monitor marketing performance metrics, identify trends, and adjust strategies to meet KPIs.
Qualifications
  • Proven experience in scaling e-commerce businesses from 7-figure to 8-figure revenues.
  • Strong knowledge of international markets, particularly the US and UK.
  • Hands-on experience with brand development, Google Ads, Meta Ads, Klaviyo, SEO, and CRO.
  • Expertise in marketing analytics and data-driven decision-making.
  • Excellent leadership skills and a track record of managing or building marketing teams.
  • Familiarity with marketing tools and platforms, and the ability to adapt quickly to new technologies.
  • Exceptional communication and collaboration skills.

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