Chief Marketing Strategist

9 hours ago


Pasig, National Capital Region, Philippines JOB MATCHMAKER Full time
Job Overview

The Chief Marketing Strategist will play a pivotal role in shaping and executing marketing strategies that drive brand growth, increase visibility, and connect with customers in meaningful ways.

Key Responsibilities
  • Develop and execute comprehensive marketing plans to amplify the Gingersnaps brand and drive sales
  • Conduct market research to identify consumer trends, demographics, and competitors, and use this insight to shape effective campaigns
  • Collaborate with the creative team to develop visually stunning and child-friendly campaigns across digital, social, and traditional media
  • Manage and optimize digital marketing initiatives, including social media, email campaigns, influencer partnerships, and online advertising
  • Use analytics tools to track campaign performance, assess ROI, and provide actionable insights to continuously improve marketing efforts
  • Coordinate and participate in industry events, trade shows, and pop-up shops to connect with customers, build relationships, and showcase the Gingersnaps brand
Requirements
  • Proven experience in marketing, with a focus on brand management, digital marketing, and campaign development (3+ years)
  • Strong leadership skills, with experience managing a team, including creative professionals like copywriters and graphic designers
  • Creative thinker, with a flair for creating child-friendly and engaging content that speaks to families and enhances the Gingersnaps brand
  • Analytical and data-savvy, with comfort using analytics tools and reporting to track performance and optimize campaigns
  • Passionate about kids' fashion, with a genuine interest in children's apparel and a desire to help build a brand that resonates with both kids and parents
  • Team player, with excellent communication and collaboration skills
About Us

At JOB MATCHMAKER, we're committed to creativity, fun, and quality. We encourage out-of-the-box thinking and value innovative ideas. If you're ready to bring your marketing expertise to a brand that shares your values, let's connect.



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