E-Commerce Growth Specialist
7 days ago
**Job Description**
Digital Room (Philippines), Inc. is seeking a highly motivated and experienced **E-Commerce Growth Specialist** to join our Acquisition Marketing Team.
As a key member, you will oversee and be the subject matter expert for key acquisition channels such as Paid Search (SEM), Display Advertising, Shopping (PLA), and Facebook.
Your primary responsibility will be to execute online marketing campaigns to drive new customer acquisition for our printing business. You will work closely with the product marketing team to optimize website and product offering.
The ideal candidate will be analytical, creative, and process-driven. They should have a Bachelor's degree in Economics/Marketing/Business or in a quantitative or analytical field and 2+ years' experience in digital marketing, with SEM experience being a plus.
Key Responsibilities:
- Build Paid Search and/or Facebook marketing with an emphasis on performance-based optimization
- Develop creative marketing campaigns to accelerate the pace of customer acquisition
- Manage advertising spend to quarterly and monthly marketing budgets
- Conduct or direct ad copy and landing page tests to optimize QS and conversion rates
- Collaborate with the product marketing team to optimize website and product offering
- Track, measure, and report on marketing performance
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