
Digital Marketing Solutions Manager
1 week ago
Job Overview
The Manager of Digital Marketing Solutions will lead and optimize marketing automation initiatives across the organization.
This role involves planning, executing, and enhancing automated marketing campaigns to drive measurable impact.
Key Responsibilities:
- Manage and enhance automated marketing campaigns, leveraging segmentation, lead scoring, and nurturing programs.
- Ensure seamless integration and data alignment between digital marketing platforms, monitoring key campaign performance metrics.
- Collaborate with content, design, and sales teams to deliver consistent and impactful communications.
- Maintain database health and compliance, researching trends, best practices, and emerging technologies in digital marketing.
- Ensure adherence to applicable external and internal regulations, procedures, and guidelines.
Required Background:
- Bachelor's degree required.
- At least 5 years of experience in digital marketing, CRM, or related field.
- Hands-on experience with Oracle Eloqua (certification is a plus).
- Familiarity with Salesforce (preferably Marketing and/or Sales Cloud).
- Knowledge of campaign performance analysis and marketing KPIs.
- Strong understanding of data-driven marketing, lead nurturing, and customer journey mapping.
- Excellent project management and organizational skills, with ability to handle multiple initiatives simultaneously.
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