Digital Marketing Specialist
1 week ago
We are seeking a highly skilled and experienced digital marketing strategist to enhance our online presence, improve search engine rankings, and optimize our Google Business Profile. The ideal candidate will have a proven track record in managing digital marketing strategies and Google Business Profile optimizations to drive website traffic and increase customer engagement.
Key Responsibilities:
- Develop, implement, and manage effective digital marketing strategies to improve organic search rankings and visibility
- Optimize website content, meta tags, images, and URLs following best practices
- Conduct keyword research and analysis to target relevant search terms
- Monitor website traffic and performance using analytics tools and create actionable reports
- Optimize Google Business Profiles, including updates to business information, reviews management, and location tagging
- Implement local SEO strategies to enhance regional visibility and attract local customers
- Stay up-to-date with digital marketing trends, search engine algorithm changes, and new tools
- Collaborate with content creators to align digital marketing strategies with content marketing initiatives
Qualifications:
- Bachelor's degree in Marketing, Communications, IT, or related field (preferred but not required)
- Proven experience as a digital marketing specialist or similar role
- Demonstrable expertise in Google Business Profile optimization and management
- Proficiency with digital marketing tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs)
- Knowledge of web development basics, including HTML, CSS, and JavaScript, for digital marketing implementation
- Strong analytical skills to interpret data and drive strategic decisions
- Excellent communication and collaboration skills
- Certification in digital marketing or a related field is a plus
Desired Skills:
- Familiarity with local digital marketing techniques and strategies
- Ability to manage multiple projects efficiently and meet deadlines
- Creative problem-solving and critical thinking skills
This is a mid-senior level position working full-time on marketing and sales tasks in the technology, information, and internet industries.
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