Senior Digital Business Leader

1 week ago

Manila, National Capital Region, Philippines beBeeMarketing Full time ₱6,000,000 - ₱9,000,000

We are seeking a strategic and data-driven Digital Marketing Manager to lead the planning, execution, and optimization of our digital marketing initiatives. This role will be instrumental in driving brand awareness, consumer engagement, and e-commerce growth through innovative digital strategies.

Key Responsibilities:
  • Develop and orchestrate local digital strategy in alignment with global and regional digital roadmap (including social media, crisis management, CRM and eCommerce).
  • Leads digital marketing analytics strategy and oversees the tracking, performance measurement and benchmarking (internal and external) to ensure achievement of brand purpose.
  • Partner with e-commerce and retail teams to drive traffic and sales through digital channels.
  • Support D2C initiatives and enhance the digital shelf presence on retailer platforms.
Requirements:
  • 5+ years of experience in digital marketing, preferably within FMCG or consumer brands
  • Proven track record in managing global or regional digital campaigns
  • Understanding of brand positioning, tone of voice, and how to translate brand strategy into digital execution
  • Strong analytical skills with the ability to interpret complex data sets and translate insights into actionable strategies
  • Experience managing cross-functional teams or agencies, with strong stakeholder management and communication skills
What We Offer:
  • Be part of a company that embraces digital transformation, sustainability, and consumer-centric innovation.

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