Digital Transformation Strategist
23 hours ago
We are revolutionizing cross-border financial services for immigrants through our multi-currency platform, processing over $1 billion in monthly transactions.
Our vision is to build a full-stack financial services hub for the world's immigrant population.
At our organization, we value individuals with a humble and uplifting attitude alongside a diligent sense of work ethic. Our teams are passionate about their work and lend hands on cross-functional responsibilities to ensure success.
The Digital Growth Specialist role is a remote position within our Marketing team. You will be responsible for managing paid acquisition channels, including Facebook, Google, and TikTok.
- Purchasing ads for our app across multiple platforms
- Creating accounts in related platforms, analyzing targeted users, and optimizing ad content
- Developing ad content plans based on data analysis and user portrayals
- Communicating with marketing and other teams to formulate digital growth strategies
- Staying up-to-date on industry trends and competitor activity
- Managing influencer networks and partnerships
- Conducting market research to identify customer needs and trends
You should have an in-depth understanding of ads content development, testing, and optimization, knowledge of Facebook, Google, TikTok, and other paid ads channels, 2-4 years' experience in performance marketing for international platforms, excellent communication and people management skills.
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