Senior Brand Marketing Specialist

6 days ago

Sorsogon, Bicol, Philippines beBeeMarketing Full time ₱200,000 - ₱250,000
Marketing Manager Role Overview

We seek a skilled marketing professional to drive revenue growth by designing and delivering impactful campaigns that generate qualified leads, amplify bold brands, and fuel business expansion.

This role is responsible for overseeing the marketing function on a month-to-month basis: setting campaign priorities, crafting compelling copy that resonates with our target audience, and ensuring all creative outputs from designers and video editors are delivered on time, on brand, and to purpose.

Key Responsibilities
  • Monthly Deliverables & Outcomes:
    • Campaign Management: Plan and launch multi-channel campaigns (HubSpot EDMs, landing pages, social amplification).
    • Copywriting: Develop core campaign copy, including email templates, nurture sequences, VSL scripts, landing page copy, and ad campaigns that convert.
    • Newsletters: Oversee client newsletters to ensure timely delivery and performance.
    • Creative Oversight: Review, proof, and approve content produced by designers and video editors.
    • Content Calendar: Manage a rolling calendar covering newsletters, campaigns, and repurposed thought leadership.
    • Re-engagement Campaigns: Coordinate campaigns targeting alumni, trained individuals, or past clients.
    • HubSpot Operations: Oversee workflows, automations, and segmentation for lead nurture and reporting.
    • Reporting: Submit monthly marketing performance reports with insights and recommendations.
Success Measures
  • Compelling Copy: Messaging is on-brand, audience-relevant, and aligned to the buyer journey.
  • On-Brand Content: All creative outputs are proofed, aligned, and ready for market.
  • Minimal Rework: Copy and creative require minimal feedback to finalize.
  • Timeliness: Campaigns and assets delivered within the brief and deadlines.
  • Lead Generation: Consistent flow of qualified MQLs from campaigns.
  • HubSpot Adoption: Campaigns, workflows, and reporting are functional and in active use.
  • Internal Alignment: Sales and Delivery teams report that campaigns directly support their goals.
Required Skills and Qualifications
  • 6+ years of B2B marketing experience.
  • Exceptional copywriting skills: able to craft email templates, nurture sequences, VSL scripts, landing page copy, and ad campaigns that convert.
  • Strong storytelling ability – able to translate complex ideas into clear, compelling campaigns.
  • HubSpot expertise (setup, workflows, automation, reporting).
  • Experience managing and proofing work from designers and video editors.
  • Comfortable balancing strategy with hands-on writing and campaign delivery.
  • Experience story producing video content – able to guide a video editor in shaping long-form footage into concise, high-impact edits.
  • Skilled at briefing, managing, and proofing work from designers and video editors.
  • Strong project management and stakeholder communication.
  • Analytical mindset – able to test messaging and refine based on performance.
  • Excellent English communication skills.

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