Channel Strategy Lead

7 days ago

Manila, National Capital Region, Philippines JS Unitrade Merchandise, Inc. Full time

This is an exciting opportunity for a Trade Marketing Officer to join our dynamic team at JS Unitrade Merchandise, Inc. In this role, you will play a critical part in driving business growth through effective channel strategy development and implementation.

Main Objectives
  • Channel Performance Enhancement: Collaborate with Category Development Officers to develop and implement strategies that improve channel performance and market share.
  • Merchandising Optimization: Ensure optimal merchandising standards across all channels to drive sales and revenue growth.
  • Consumer Insights: Gain a deep understanding of consumer behavior and preferences to inform marketing and sales strategies.
  • Rival Analysis: Continuously monitor rival businesses and market trends to identify opportunities and threats.
  • Business Intelligence: Collect and evaluate data from numerous sources to make informed business decisions.

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