Senior Content Strategist

2 days ago

Quezon City, National Capital Region, Philippines beBeeContentMarketing Full time ₱300,000 - ₱450,000
Job Opportunity: Content Marketing Specialist

As a Content Marketing Specialist, you will play a pivotal role in creating and executing effective content marketing strategies to engage our target audience, drive brand awareness, and generate leads.

This position involves working closely with cross-functional teams to develop high-quality content that resonates with our audience. Your primary responsibilities will include:

Key Responsibilities:
  • Content Creation:
    • Write and edit engaging blog posts, articles, website content, social media posts, email campaigns, and other content formats to support various marketing initiatives.
    • Collaborate with subject matter experts to generate relevant, high-quality content that addresses the needs and pain points of our target audience.
  • Content Strategy & Planning:
    • Assist in developing and implementing content calendars aligned with business objectives.
    • Conduct research on industry trends and competitor content to inform content strategies.
  • SEO Optimization:
    • Optimize content for search engines to increase organic reach and rankings.
    • Perform keyword research and implement best SEO practices in content creation.
  • Content Distribution & Promotion:
    • Support the distribution of content across various channels, including website, social media, email newsletters, and more.
    • Monitor the performance of content and adjust strategies based on analytics data.
  • Brand Consistency:
    • Ensure all content adheres to our brand voice, tone, and style guidelines.
    • Collaborate with graphic designers and videographers to create multimedia content.
  • Reporting & Analytics:
    • Track and report on content performance metrics (traffic, engagement, conversions).
    • Make data-driven recommendations for improving content effectiveness.
Requirements:
  • Bachelor's degree in Marketing, Communications, Journalism, English, or a related field (or equivalent experience).
  • Proven experience in content creation, marketing, or a related field (internship experience also considered).
  • Excellent writing, editing, and proofreading skills with attention to detail.
  • Familiarity with SEO principles and best practices.
  • Experience with content management systems (CMS) such as WordPress, HubSpot, or similar platforms.
  • Strong understanding of social media platforms and digital marketing trends.
  • Analytical mindset with the ability to use tools like Google Analytics, SEMrush, or similar to measure content performance.
  • Creative thinking, self-motivation, and a strong desire to learn and grow in content marketing.
Preferred Qualifications:
  • Experience with graphic design tools like Canva or Adobe Creative Suite.
  • Familiarity with email marketing platforms like Mailchimp, Constant Contact, or similar.
  • Knowledge of media campaigns and how content supports them.

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