Digital Commerce Marketing Director

1 day ago


San Juan, National Capital Region, Philippines beBeeEcommerce Full time ₱3,000,000 - ₱3,500,000
About This Role

This is a strategic opportunity to own the digital marketing strategy and e-commerce performance across all customer-facing storefronts, including Shopify, Amazon, and eBay.

You will help shape the company's tech stack and select the right email, automation, and performance tools to support international growth.

Key responsibilities include managing, optimising, and growing regional Shopify storefronts and marketplace shopfronts (Amazon and eBay).

Create and maintain product listings, including imagery, descriptions, SEO, category alignment, and compliance.

Built and execute promotional campaigns across website, email, social, paid media, and marketplaces.

Set & manage social business storefronts (e.g. TikTok), integrated with Shopify as necessary.

Develop and manage email marketing campaigns for both B2C (consumers) and B2B (distributors, salons, educators).

Lead digital advertising across Meta, Google, and TikTok Ads, and optimise campaign performance.

Brief and/or create campaign assets — including banners, landing pages, email content, and marketplace visuals.

Monitor performance using GA4, marketplace dashboards, and ad/email analytics.

Collaborate with internal and external partners to ensure unified messaging and market alignment.

Drive continuous improvement of the e-commerce tech stack and marketing automation workflows.

Qualifications & Experience
  • 5–8 years in digital marketing, e-commerce, or DTC roles
  • Proven experience creating and managing Amazon and eBay storefronts
  • Strong experience managing Shopify sites and marketplace listings
  • Confident in developing and running email marketing campaigns for both consumers and trade partners
  • Ability to select and implement marketing tools to drive performance
  • Strong balance of creative, strategic, and commercial skills
  • Bonus: Experience in beauty, wellness, or FMCG, and familiarity with international operations


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