
Innovative Content Creator
2 days ago
As a GenAI Copywriter, you will be responsible for creating high-quality, high-performing ads using the Pencil platform to deliver results for regional enterprise clients.
You will work closely with a team to resolve creative challenges and push beyond the limitations of GenAI in the advertising industry.
Key Responsibilities">- Write, research, and conceptualize creative, innovative content that showcases GenAI capabilities within a systematic delivery process.
- Master various brand voices and work closely with clients to create strong concepts from initial briefing through to execution.
- Set tone and drive creativity, working with the creative lead to ensure creative excellence.
- Maintain awareness of relevant trending topics and news to identify content opportunities.
- Work with our Training team to explore, implement, and explain new GenAI techniques to help our user base achieve high-quality creative outputs.
- Test new GenAl features and provide feedback to drive platform improvements.
Additionally, you will be expected to stay up-to-date with AI trends and best practices, completing ongoing structured training, continuously up-skilling with approved AI tools, and facilitating collaborative knowledge-sharing sessions.
Requirements">To succeed in this role, you will need:
- Strong experience writing for digital media, with a minimum of 3+ years of digital agency experience.
- A powerful grasp of how content can play out across multiple mediums.
- The ability to use data and insight to inform creative decisions.
- A flair for words and the ability to think conceptually when needed.
- Demonstrated ability to combine and translate complex material into engaging stories and content.
- Confident presenting and communicating clearly to other team members and clients.
- Ability to work in a fast-paced, changing client environment.
- Passion for creative innovation and a willingness to learn and incorporate AI into design processes.
Our company values include being imaginative, always learning and listening, and actively promoting inclusivity and diversity. We are an equal opportunity employer committed to creating an inclusive working environment where all employees can reach their full potential.
Benefits">We offer a range of benefits, including professional development opportunities, flexible working arrangements, and a commitment to sustainability and environmental responsibility.
Join us in shaping the future of AI-powered content creation and driving innovation in the advertising industry.
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