Digital Marketing Specialist
9 hours ago
We are seeking a skilled Digital Marketing Strategist to lead our paid media campaigns and develop data-driven marketing initiatives.
Responsibilities:
- Analyze market research to identify target audiences and create effective segments
- Develop and implement data-driven marketing strategies to drive user acquisition and retention
- Plan, execute, and optimize paid media campaigns across multiple channels such as Google, Bing, Facebook, Instagram, Pinterest, and X
- Design and deploy email and SMS marketing campaigns via Klaviyo
- Monitor the performance of programmatic advertising and track key metrics
- Implement SEO and search optimization strategies to improve online visibility
- Manage budgets for all paid media efforts to maximize ROI
Requirements:
- Bachelor's Degree in marketing, digital marketing, communications, business, or a related field
- Over 5 years of experience in digital marketing with a focus on paid media campaigns
- Experience in an e-commerce or direct-to-consumer brand, ideally in the food or beverage sector
- Proven track record of managing successful paid media campaigns with measurable results, including improved ROAS and increased conversions
What We Offer:
A dynamic work environment, opportunities for professional growth, and a competitive compensation package.
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