Performance Advertising Analyst

7 days ago


Manila, National Capital Region, Philippines Tidal Full time

The Performance Advertising Analyst will play a critical role in analyzing and optimizing our digital marketing campaigns. The ideal candidate has strong analytical skills, attention to detail, and thrives in a fast-paced, collaborative environment.

Responsibilities:
  • Analyze campaign performance, monitoring and interpreting data from platforms like Meta Ads Manager, TikTok Ads Manager, and Motion to optimize targeting and scale campaigns effectively.

  • Develop and implement data-driven strategies to improve campaign performance.

  • Collaborate with the performance marketing team to develop and execute digital marketing campaigns.

  • Regularly communicate performance insights and propose actionable steps to enhance ROI to the Senior Manager of Growth Marketing and the broader team.

Software/Platforms/Tools:

  • Meta Ads Manager

  • TikTok Ads Manager

  • Google Ads Manager

  • Shopify (for landing page creation)

  • Motion or similar analytics platforms

Requirements:

  • At least 3-5 years of experience in digital marketing, paid social, or related fields.

  • Proven track record of launching and managing successful digital ad campaigns.

  • Familiarity with major ad platforms and a data-driven approach to decision-making.

  • Excellent English communication skills (both written and verbal).

  • Highly organized, detail-oriented, and adaptable in fast-paced settings.



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