Performance Advertising Analyst
7 days ago
The Performance Advertising Analyst will play a critical role in analyzing and optimizing our digital marketing campaigns. The ideal candidate has strong analytical skills, attention to detail, and thrives in a fast-paced, collaborative environment.
Responsibilities:Analyze campaign performance, monitoring and interpreting data from platforms like Meta Ads Manager, TikTok Ads Manager, and Motion to optimize targeting and scale campaigns effectively.
Develop and implement data-driven strategies to improve campaign performance.
Collaborate with the performance marketing team to develop and execute digital marketing campaigns.
Regularly communicate performance insights and propose actionable steps to enhance ROI to the Senior Manager of Growth Marketing and the broader team.
Software/Platforms/Tools:
Meta Ads Manager
TikTok Ads Manager
Google Ads Manager
Shopify (for landing page creation)
Motion or similar analytics platforms
Requirements:
At least 3-5 years of experience in digital marketing, paid social, or related fields.
Proven track record of launching and managing successful digital ad campaigns.
Familiarity with major ad platforms and a data-driven approach to decision-making.
Excellent English communication skills (both written and verbal).
Highly organized, detail-oriented, and adaptable in fast-paced settings.
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