Digital Advertising Specialist

1 week ago

Manila, National Capital Region, Philippines REALPAGE (PHILIPPINES), INC. Full time

SUMMARY

The DA Analyst will be responsible for managing a book of Digital Advertising business and overseeing the day-to-day management of their assigned customers' campaigns. They will work with customers, account managers, and internal team members to build and develop a successful digital marketing strategy for their assigned accounts.

PRIMARY RESPONSIBILITIES

  • Create and manage client online advertising campaigns in Google, Meta, and Microsoft Ads
  • Work with clients, account managers, and project managers on overall strategy during onboarding and on monthly/quarterly calls with clients when required
  • Create and test keywords, audience, and geographic targeting segments
  • Manage ad spend within monthly budgets
  • Review data and provide strategic recommendations for advertising campaigns
  • Provide creative copy suggestions for client approval
  • Ability to articulate how you've used data to solve media problems/impact media performance
  • Generate monthly and quarterly client reporting for all major metrics, goals tracking, and other digital advertising initiatives
  • Keep pace with digital advertising industry trends
  • Work with account managers on an ongoing basis to adjust spends, give updates and review strategies on behalf of the client
  • Continuously train and perform assigned responsibility related to DA

QUALIFICATIONS

Required:

  • Bachelor's/College Degree, Marketing/Advertising or equivalent.
  • Required skill(s): 1-2 year(s) experience in Customer Care
  • Minimum of 1-2 year(s) experience with Google Platforms
  • At least 1-2 year(s) of working experience in the related field is required for this position
  • Must be willing to work in a Night Shift work schedule

REQUIRED KNOWLEDGE/SKILLS/ABILITIES

  • Knowledge of the internet utilizing the web as marketing vehicle
  • Google Analytics and Google Ads certification
  • Proven Digital Advertising experience
  • Advanced knowledge of Microsoft PowerPoint, Word and Excel.
  • Strong organizational & time-management skills with the ability to handle multiple tasks
  • Excellent English oral and written communication skills
  • Ability to collaborate effectively with team members.
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