branding and advertising

2 days ago

Manila, National Capital Region, Philippines The Orange Company Inc. Full time

Branding and Advertising Specialist

Job Summary:

● Develop and execute comprehensive branding and advertising strategies to increase brand awareness, drive customer engagement, and support business goals.
● Oversee the brand's development, set the creative direction, and manage advertising campaigns across various channels.
● Create media plans to effectively reach target audiences while ensuring brand consistency across all touchpoints.

Key Responsibilities:

  1. Develop and Execute Branding Strategies:
    Create and implement branding strategies that establish and enhance the brand's identity.
    Ensure strategies resonate with target audiences and differentiate the brand in the marketplace.
  2. Oversee Brand Development:
    Manage all aspects of brand development, including logo design, visual identity, messaging, and tone of voice.
    Ensure consistent communication of the brand's mission, vision, values, and personality across all platforms.
  3. Creative Direction:
    Lead the creative direction for branding and advertising initiatives.
    Collaborate with internal teams and external partners to produce compelling content that aligns with the brand's vision.
  4. Manage Advertising Campaigns:
    Plan, execute, and monitor advertising campaigns across digital, print, broadcast, and social media channels.
    Ensure campaigns maximize reach, engagement, and sales.
  5. Develop Media Plans:
    Create strategic media plans targeting specific audience segments.
    Work with other teams to allocate budgets, select channels, and optimize campaign performance.
  6. Ensure Brand Consistency:
    Maintain consistency in brand messaging, visual identity, and tone of voice across all communication channels.
    Regularly review materials to ensure adherence to brand guidelines.
  7. Monitor and Analyze Campaign Performance:
    Track the performance of branding and advertising efforts using key performance indicators (KPIs).
    Analyze results to evaluate strategy effectiveness and identify areas for improvement.
  8. Collaborate with Cross-Functional Teams:
    Work closely with design, digital media, PR, product, sales, and customer service teams to align branding efforts with business goals.
  9. Stay Updated with Industry Trends:
    Keep up with the latest trends in branding, advertising, and consumer behavior.
    Use this knowledge to innovate and improve branding strategies and advertising campaigns.

Qualifications:

  1. Education:
    Bachelor's degree in Marketing, Advertising, Communications, or a related field.
    A Master's degree or advanced certifications in Branding or Advertising is a plus.
  2. Experience:
    Proven experience in branding, advertising, and creative direction.
    Experience managing cross-channel advertising campaigns, including digital and traditional media.
    Familiarity with media planning and buying processes.
  3. Skills:
    Strong creative and strategic thinking skills.
    Excellent communication and presentation abilities.
    Proficiency in branding tools, advertising platforms, and design software.
    Ability to analyze data and translate insights into actionable strategies.
    Strong project management skills, capable of handling multiple initiatives at once.
  4. Personal Attributes:
    Highly creative with a keen eye for detail.
    Strategic thinker with a balance of analytical and creative abilities.
    Strong leadership and collaboration skills.
    Proactive, self-motivated, and adaptable to change.

Job Type: Full-time

Benefits:
Additional leave
Company Christmas gift
Company events
Free parking
Health insurance
On-site parking
Opportunities for promotion
Pay raise
Promotion to permanent employee

Schedule:
8 hour shift
Monday to Friday

#J-18808-Ljbffr

  • Advertising Copywriter

    6 days ago

    Manila, National Capital Region, Philippines Activations Advertising, Inc. Full time

    Job OverviewAt Activations Advertising, Inc., we are committed to delivering innovative marketing solutions that drive real results. We are seeking a skilled Advertising Copywriter to join our team, someone who can develop compelling copy that engages our target audience and drives conversions.In this role, you will be responsible for writing high-quality...

  • Advertising Specialist

    4 days ago

    Manila, National Capital Region, Philippines Ever Bilena Cosmetics Inc. Full time

    Job SummaryWe are looking for a talented Brand Specialist to help us achieve our marketing goals at Ever Bilena Cosmetics Inc.Key Responsibilities:Collect and analyze market data to inform business decisions.Monitor inventory levels, distribution channels, and product movement for assigned brands.Contribute to the development and implementation of marketing...

  • Advertising Campaign Manager

    2 days ago

    Manila, National Capital Region, Philippines The Orange Company Inc. Full time

    Job DescriptionThe Orange Company Inc. is seeking a talented Advertising Campaign Manager to develop and execute comprehensive advertising campaigns that drive business growth and customer engagement.Key Responsibilities:Develop and Execute Advertising Campaigns:Plan, execute, and monitor advertising campaigns across digital, print, broadcast, and social...

  • Brand Ambassador

    4 days ago

    Manila, National Capital Region, Philippines Ever Bilena Cosmetics Inc. Full time

    Job DescriptionWe are looking for a skilled Brand Specialist to drive the success of our brands at Ever Bilena Cosmetics Inc.Key Responsibilities:Gather and interpret market data to inform strategic decisions.Oversee inventory management, distribution networks, and product movement for designated brands.Collaborate in the creation and execution of marketing...

  • Creative Advertising Manager

    6 days ago

    Manila, National Capital Region, Philippines World Platinum Technologies Incorporated Full time

    Job DescriptionWe are seeking a highly skilled Creative Advertising Manager to lead our advertising efforts and drive business growth. In this role, you will be responsible for developing and implementing innovative advertising campaigns across digital and traditional platforms.You will analyze market trends and consumer insights to guide creative strategies...

  • Brand Specialist

    4 days ago

    Manila, National Capital Region, Philippines Ever Bilena Cosmetics Inc. Full time

    JOB RESPONSIBILITIES:Obtains and analyzes market data.Monitors the sufficiency of stocks, distribution reach and movement of assigned brand/s.Assist in development and execution of marketing plan.Evaluates the market's reception of the brand and monitors the implementation of brand promotions through sales analysis and field work.Assist in managing social...

  • Brand Development Executive

    2 days ago

    Manila, National Capital Region, Philippines The Orange Company Inc. Full time

    About the RoleThe Orange Company Inc. is looking for an experienced Brand Development Executive to lead the development and implementation of our branding strategy, driving business growth and customer engagement through effective marketing and advertising initiatives.Responsibilities:Develop and Execute Branding Strategies:Create and implement branding...

  • Social Media Advertising Manager

    1 day ago

    Manila, National Capital Region, Philippines Pioneer Development Inc. Full time

    Job DescriptionThis job involves creating and executing effective advertising campaigns across various social media platforms to promote our brand.Key responsibilities include:Analyzing data to optimize ad performanceFormulating and implementing advertising strategiesManaging and optimizing advertising accounts

  • Advertising Campaign Lead

    9 hours ago

    Manila, National Capital Region, Philippines Activate Talent Full time

    We are seeking a talented Advertising Campaign Lead to join our team at Activate Talent.The successful candidate will have prior experience in managing digital advertising campaigns and be proficient in different ad platforms.As an Advertising Campaign Lead, you will be responsible for developing and executing effective advertising strategies that drive...

  • Advertising and Promotion Officer

    5 days ago

    Manila, National Capital Region, Philippines Krypton Legend Technologies Inc. Full time

    Krypton Legend Technologies Inc. Career OpportunitiesWe offer a challenging and rewarding career path for the right candidate.Job Title: Marketing and Advertising Sales OfficerWe are seeking a highly motivated and results-driven individual to join our team as a Marketing and Advertising Sales Officer. The ideal candidate will be responsible for developing...

  • Senior Advertising Sales Executive

    6 days ago

    Manila, National Capital Region, Philippines TV5 Network, Inc. Full time

    TV5 Network, Inc. is seeking a seasoned Sales Account Executive to drive business growth and revenue expansion in the advertising sales department.About the RoleThis key position will be responsible for identifying and pursuing new business opportunities with potential advertisers, brands, and agencies. The ideal candidate will possess excellent...

  • Brand Positioning Specialist

    6 days ago

    Manila, National Capital Region, Philippines World Platinum Technologies Incorporated Full time

    About the RoleWe are looking for a highly experienced Brand Positioning Specialist to join our team. In this role, you will be responsible for strengthening brand positioning and awareness through innovative advertising campaigns.You will develop and implement strategies to increase brand visibility and recognition among our target audience.With your strong...

  • Senior Manager of Advertising Operations

    1 day ago

    Manila, National Capital Region, Philippines Bloomberry Resorts and Hotels Inc. Full time

    About This OpportunityWe are seeking a highly experienced Senior Manager, Digital Marketing to lead our digital advertising efforts.The successful candidate will possess a strong background in managing complex customer-facing operations and have expertise in online media trafficking.They must also have direct experience with advertising technology...

  • Online Advertising Specialist

    9 hours ago

    Manila, National Capital Region, Philippines Bringo Tech Full time

    About UsBringo Tech is a company that cultivates a collaborative and positive environment that values transparency, shared ideas, and constructive feedback. We are innovators who bring unique ideas to life by building everything from scratch. Our team is passionate about delivering high-quality results and staying ahead of the curve in digital marketing...

  • Brand Storyteller

    1 day ago

    Manila, National Capital Region, Philippines Mapúa University Full time

    We are looking for a Digital Content Manager to create high-quality content that resonates with our target audience. As a Digital Content Manager, you will be responsible for developing and implementing a content strategy that drives engagement and conversion.About the JobThe ideal candidate will have exceptional writing skills, keen attention to detail, and...

  • Branding Expert

    4 days ago

    Manila, National Capital Region, Philippines Scale Jet Full time

    We are looking for a skilled Graphic Designer to help us elevate our brand presence. With a diverse range of products and multiple brands, we need someone who can bring consistency and creativity to our visual identity.About the Job:You will be responsible for designing engaging content across various channels, including email, social media, website,...

  • Creative Messaging Specialist

    6 days ago

    Manila, National Capital Region, Philippines Activations Advertising, Inc. Full time

    About the RoleWe are looking for a talented Creative Messaging Specialist to help us craft compelling messages that resonate with our target audience. As a member of our team, you will play a critical role in developing advertising campaigns, social media content, website copy, and other marketing materials that drive results.Your primary responsibility will...

  • Brand Development Specialist

    4 days ago

    Manila, National Capital Region, Philippines SMS PHILIPPINES HEALTHCARE SOLUTIONS INC. Full time

    We are looking for a highly skilled Brand Development Specialist to join our team at SMS Philippines Healthcare Solutions Inc. The successful candidate will be responsible for developing and executing a brand strategy that aligns with business goals, creating engaging content, and building brand awareness.The ideal candidate will have a strong understanding...

  • Content Strategist

    6 days ago

    Manila, National Capital Region, Philippines Activations Advertising, Inc. Full time

    Job DescriptionWe are seeking a highly skilled Content Strategist to join our team at Activations Advertising, Inc. In this role, you will be responsible for developing creative concepts and writing engaging copy for advertising campaigns, social media, websites, print materials, scripts, and other marketing collateral.You will work closely with art...

  • Advertising Art Professional

    6 days ago

    Manila, National Capital Region, Philippines TOPBOND PHILIPPINES INC Full time

    About Our TeamTOPBOND PHILIPPINES INC is a diverse and dynamic company that values creativity and innovation in all aspects of our business.We are seeking a highly skilled Graphic Artist to join our team and help us achieve our goals.Job ResponsibilitiesThe ideal candidate will be responsible for:Creating engaging and impactful designs that meet our brand...