Digital Experience Specialist
2 days ago
About Timezone
Timezone is a leading brand of Family Entertainment Centres in the Asia Pacific region, delivering entertainment concepts that provide a social experience filled with state-of-the-art interactive games, rides and attractions.
We are part of the Entertainment and Education Group (TEEG) which includes other awesome entertainment brands Zone Bowling, Kingpin and Play N Learn. Together with Global operations, the business forms one of the world's largest Family Entertainment Centre groups operating across 7 countries with over 300 locations.
About the Role
This role will be responsible for executing CRM and Online Channels initiatives for specific markets where TEEG operates. The role provides support for online customer acquisition and engagement activities for in-market teams.
Job Purpose
The Digital Content Specialist will plan and execute CRM campaigns across 7 countries and over 300 locations, providing memorable digital experiences for our guests.
Responsibilities
- Execute campaign briefs from in-market teams for email, SMS or Push notification through our CRM application.
- Manage audience data integration and segmentation setup for campaigns.
- Execute campaign through owned online channels: Website, Google, Mobile App, Social (where relevant).
- Track, report, and analyse campaigns performance.
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