
Senior Digital Marketing Strategist
2 days ago
We are seeking a seasoned Digital Marketing Specialist to join our team.
About the RoleThis is an exciting opportunity for a highly motivated and experienced professional to drive digital marketing strategies, optimize campaigns, and contribute to business growth. As a Digital Marketing Specialist, you will play a critical role in developing and executing comprehensive marketing plans that align with our brand goals.
Key Responsibilities- Paid Advertising (Google & Meta Ads): Develop and manage paid advertising campaigns across Google Ads and Meta Ads platforms.
- Shopify Management: Maintain and enhance Shopify store performance through theme editing, app management, and troubleshooting.
- SEO and Organic Traffic Growth: Collaborate with SEO agencies to improve organic traffic, keyword rankings, clicks, and CTR.
- Email Marketing & Automation: Design and execute email marketing campaigns using Klaviyo, focusing on Welcome Series, Cart Abandonment, and Lead Magnets.
- Collaboration, Teamwork & Coordination: Work closely with internal teams and external partners to coordinate asset needs and ensure smooth project execution.
- Minimum 2-5 years of experience in digital marketing, preferably in DTC or eCommerce.
- Strong foundational knowledge of Google Ads, including Performance Max, Shopping, and Search Campaigns.
- Proficiency in Shopify, Google Analytics, GTM, Semrush, and Google Search Console.
- Able to analyze campaign data, optimize ROI, and maintain a consistent brand voice.
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