Player Retention Specialist
1 week ago
As a key player in driving engagement, you will be responsible for developing and executing CRM strategies to maximize player retention.
With 2-3 years of experience in the Casino, Sportsbook, or Sweepstakes industry, you will have a proven track record of planning and executing lifecycle campaigns that boost player engagement and retention.
Key Responsibilities- Design and implement pre-launch and post-launch CRM tactics to foster a loyal player base.
- Identify and develop tailored plans across player segments to drive business growth.
- Create structured campaign roadmaps for product launch and growth phases.
- Develop, launch, and optimize CRM campaigns via email, push notifications, SMS, and in-game messages.
- Implement loyalty programs, reactivation efforts, and seasonal promotions.
- Collaborate with creative and marketing teams to deliver compelling campaign assets.
- Analyze player behavior and campaign results to inform future improvements.
- Use insights to personalize messaging and offers across lifecycle stages.
- Monitor and report on key metrics such as LTV, retention, engagement, and churn.
- Work closely with product, marketing, analytics, and support teams to ensure CRM efforts are aligned with business objectives.
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