Marketing Insights Specialist

1 day ago

Cabuyao, Calabarzon, Philippines beBeeDataAnalyst Full time $33,600 - $43,200
Job Overview

The successful candidate will play a pivotal role in distilling complex marketing insights into actionable data and strategic recommendations that inform business decisions.

Key Responsibilities:
  • Design, implement, and maintain analytics dashboards to track key performance indicators (KPIs) across multiple platforms.
  • Ensure accuracy, timeliness, and relevance of analytics output to meet evolving business objectives.
  • Monitor and troubleshoot data discrepancies or tracking issues to maintain high data quality standards.
  • Conduct in-depth analysis of marketing metrics, identify trends, and diagnose KPI shifts to drive business growth.
  • Prepare concise, actionable reports that provide strategic recommendations, not just raw data, to support informed decision-making.
  • Develop compelling narratives from data insights to facilitate communication and collaboration across teams.
  • Collaborate with cross-functional teams, including SEO, paid advertising, and development, to leverage data findings for operational improvements.
  • Streamline project coordination and task management for analytics-related projects to ensure efficient execution.
  • Establish clear priorities and align stakeholders on data-driven initiatives to drive business outcomes.
  • Support the setup and ongoing maintenance of Google Tag Manager and conversion tracking systems to optimize analytics infrastructure.
  • Ensure scalability, reliability, and adaptability of analytics tools to meet evolving business needs.
Requirements:
  • Hands-on experience with Google Analytics 4, Looker Studio, Google Tag Manager, and Google Sheets in a marketing analytics context.
  • Proven track record of delivering insightful marketing reports and analytics dashboards that inform business strategy.
  • Experience coordinating projects or workflows across multiple teams, such as SEO, paid ads, and developers.
  • Strong attention to detail and commitment to data accuracy to maintain high-quality analytics output.
  • Prior work in a fast-paced, agency, or digital marketing environment is highly valued.

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