Digital Marketing Specialist

2 days ago

Cabuyao, Calabarzon, Philippines beBeeMarketing Full time $70,000 - $85,000

We are seeking a skilled Digital Marketing Specialist to join our growing marketing team.

This role is responsible for planning, executing, and optimizing paid search campaigns across multiple platforms, with a focus on delivering measurable ROI and contributing to overall e-commerce growth.

Key Responsibilities
  • Manage and optimize paid search campaigns on platforms including Google Ads and others.
  • Conduct keyword research, audience targeting, bid strategy planning, and A/B testing to improve performance.
  • Analyze performance data to identify trends, insights, and opportunities for growth.
  • Collaborate with cross-functional teams (SEO, Merchandising, Design, and Development) to align paid efforts with broader marketing and business goals.
  • Write effective ad copy aligned with brand voice and optimized for performance.
  • Monitor campaign budgets and daily spend to ensure efficient use of funds.
  • Prepare and deliver detailed performance reports and dashboards with actionable insights.
  • Stay current with industry trends, platform updates, and emerging technologies in search marketing.
Qualifications
  • Bachelor's degree in Marketing, Business, Analytics, or a related field (or equivalent experience).
  • 2+ years of experience in paid search campaign management, preferably in an e-commerce environment.
  • Strong knowledge of Google Ads, Google Analytics (GA4), and relevant campaign management tools.
  • Demonstrated ability to drive ROI-positive results.
  • Proficient in data analysis and reporting tools (Excel, Looker Studio, etc.).
  • Google Ads Certification is a plus.
  • Strong analytical skills and attention to detail.
  • Excellent verbal and written communication skills.
  • Self-motivated with the ability to work independently and as part of a team.
What We Offer
  • Competitive compensation package, including salary, bonuses on hiring goals, and company merit-based bonuses.
  • Entrepreneurial, can-do passionate team.
  • Driven work environment that recognizes, respects, and appreciates results.
  • Discounts on all the gear we sell.
  • No red tape or difficult access to management.

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