Digital Advertising Strategist

19 hours ago

Baguio City, Cordillera, Philippines beBeeProfessional Full time ₱750,000 - ₱1,500,000
Job Description

As a Google Ads Specialist, you will plan and manage end-to-end Google Ads campaigns for clients. Your primary responsibility will be to launch and optimize Search, Display, YouTube, Shopping, and Performance Max campaigns.

Responsibilities:
  • Conduct keyword research, audience targeting, and ad copywriting to create high-quality ads.
  • Continuously analyze campaign performance, making adjustments to improve bid management, budget allocation, A/B testing, and quality score.
  • Monitor campaign delivery, ad disapprovals, or policy violations and troubleshoot issues accordingly.
Performance Analysis & Reporting:
  • Use tools like Google Ads, Google Analytics, and Google Looker Studio to track key performance indicators (KPIs) and campaign metrics.
  • Deliver regular performance reports with actionable insights and recommendations.
  • Provide in-depth analysis of campaign data to identify trends, optimize return on investment (ROI), and support decision-making.
Strategy & Execution:
  • Develop tailored Google Ads strategies that align with client objectives and sales funnels.
  • Identify new campaign opportunities or formats to enhance reach and conversions.
  • Collaborate with internal teams to ensure cohesive execution and message alignment.
Tool & Platform Utilization:
  • Effectively utilize Google Ads Editor, Keyword Planner, Conversion Tracking, Google Tag Manager, and other relevant tools.
  • Manage integrations with Google Merchant Center, YouTube, or Customer Relationship Management (CRM) systems as needed.
Required Skills & Qualifications:
  • Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field is desired.
  • A minimum of 1–3 years of hands-on experience managing Google Ads campaigns.
  • Proven ability to manage and optimize paid campaigns with measurable results.
  • Google Ads Certification is a strong advantage.
  • Proficiency in Google Suite products, particularly Google Sheets.
  • Excellent interpersonal and public relations skills.
  • Strong analytical abilities and data-driven decision-making skills.
Benefits:

This role offers the opportunity to work independently in a remote setting while collaborating with a team player.

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