Digital Advertising Strategist

Job Summary:

We are seeking a highly skilled and experienced Facebook Ads Specialist to join our marketing team. The Facebook Ads Specialist will be responsible for planning, implementing, and optimizing Facebook advertising campaigns to drive brand awareness, engagement, and conversions.

This role requires a deep understanding of Facebook's advertising platform, audience targeting strategies, and campaign optimization techniques. The ideal candidate will have a proven track record of successful Facebook ad campaigns and a strong ability to analyze data and make data-driven decisions.

You should be innovative and spontaneous with great web designs and unique ideas to strengthen our marketing positions. If you're passionate about social media advertising, this challenging role may be something that you're looking for. We'd love to meet someone with your skills and experience.

Key Responsibilities:

• Develop and execute comprehensive Facebook advertising strategies to achieve marketing objectives and KPIs.
• Conduct thorough audience research and develop targeted audience segments for ad campaigns.
• Create and optimize Facebook ad campaigns, including ad copy, visuals, targeting, and bidding strategies.
• Monitor ad performance, analyze key metrics, and provide regular reports to stakeholders.
• Continuously optimize campaigns based on performance data, implementing A/B testing and other tactics to improve results.
• Stay updated with industry trends and best practices in Facebook advertising, ensuring campaigns are innovative and effective.
• Collaborate with the creative team to develop engaging and visually appealing ad creatives.
• Work closely with other marketing team members to align Facebook ad campaigns with overall marketing initiatives.
• Stay informed about changes to the Facebook advertising platform, algorithm updates, and policy changes, and adapt strategies accordingly.
• Conduct competitive analysis to identify opportunities and stay ahead of industry trends.
• Stay updated with emerging digital advertising platforms and explore new channels to diversify marketing efforts.
• Provide guidance and support to junior team members, sharing knowledge and best practices.
• Understand the competitive landscape, differentiating factors, and devise strategies to outperform competitors.
• Proactive in staying updated with the latest FB targeting trends, algorithm changes, and industry developments.

Requirements:

• 2+ years in a similar role within an agency specifically in Facebook ads, LinkedIn ads and/or working in a paid social role.
• Strong understanding and passion for social media advertising.
• Must be adept with using Facebook Business Manager and proficient in the use of Facebook Ads Manager to implement, optimize and analyze campaigns.
• Able to build diverse audiences within Facebook Ads and aware of the Facebook pixel and how this is used.
• Able to develop and implement paid strategies for clients across many industries that will result in a positive ROI.
• Great at communicating campaign performance and insights to the team.
• Focused on doing the absolute best for clients and helping them grow their business.
• A natural ability to multitask & project manage.
• The ability to analyze & optimize client results and work to create and hit goals and targets.
• Natural leadership flair and passion for spreading paid social knowledge.
• You are passionate about social media advertising.
• Strong written and verbal communication skills for team interaction and reporting.
• Ability to work independently and as part of a team, effectively managing multiple projects and priorities.
• Problem-solving mindset and ability to recommend strategies that will generate a positive ROI.
• Strategic thinking to identify gaps and opportunities in the market.

Benefits:

• A healthy, conducive work environment.
• A competitive salary.
• HMO.
• Lots of opportunities to enhance your skills, acquire new experiences, work among experts, and grow your career.
• Exposure to world-class, high-level management from local and international direct supervisors.
• Opportunities for promotion.
• Complete government-mandated benefits.