Email Marketing Specialist

The successful candidate will be responsible for planning, developing, and executing email marketing campaigns to drive customer engagement, retention, and revenue growth.

You will create compelling email content, manage subscriber lists, and analyze campaign performance to optimize results.

Reporting to the CRM team, you will work collaboratively with managers to deliver exceptional results.

• Campaign Creation: Design and execute comprehensive email and SMS marketing campaigns across various customer segments, focusing on acquisition, retention, and re-engagement strategies
• Email database management including list building, segmentation, and personalization to maximize deliverability and engagement rates
• Create compelling email content including subject lines, copy, and HTML templates that align with brand guidelines and drive conversions
• Monitor email deliverability, manage sender reputation, and ensure compliance with email marketing regulations (CAN-SPAM, GDPR)

• Setup and create Flows briefed in by the CRM team which include filters, draft email/SMS messages, time delays, property profile updates
• Review Flow performance regularly and report back on any insights and optimizations

• Conduct A/B testing on subject lines, content, send times, and design elements to continuously improve campaign performance
• Build and optimize automated email sequences including welcome series, abandoned cart recovery, post-purchase follow-ups, and re-engagement campaigns

• Ensure all email and SMS campaigns and templates are error-free
• Test email templates in Litmus to ensure they render across devices
• Ensure all email and SMS flow/campaign messages have valid links, images, fall-back alt text
• Conduct testing on all Flows to ensure correct filters are setup and correct profiles are entering at the right time
• Conduct testing to ensure dynamic content blocks are set up

• Create and build email templates that are designed in Figma using Klaviyo drag-and-drop builder
• Assist with the creation of sign-up forms (fly outs, pop-ups, embed forms)
• Review and setup client tech stack integrations in Klaviyo, including Okendo, Yotpo, Elevar, Instant, Customer.AI
• Segmentation setup support based on purchasing behavior and email/SMS engagement

• Provide detailed analytics and performance reporting on email campaigns, including open rates, click-through rates, conversion rates, and ROI metrics

• Minimum 2-3 years of email marketing or digital marketing experience
• Experience with email marketing platforms such as Mailchimp, Klaviyo, HubSpot, or similar tools
• Proficiency in HTML/CSS for email template customization and troubleshooting
• Strong analytical skills with experience in email marketing metrics and performance optimization
• Knowledge of email deliverability best practices and compliance regulations
• Experience with marketing automation and customer segmentation strategies
• Excellent written communication skills with ability to craft engaging email content
• Familiarity with CRM systems and customer data management
• Ability to work independently while managing multiple campaigns and deadlines
• Creative mindset with attention to detail and brand consistency

We seek a team player who is passionate about delivering exceptional results, growing professionally, and maintaining a humble attitude. As part of our diverse and inclusive workplace, you will have opportunities for growth, training, and collaboration with talented professionals. Our culture emphasizes continuous learning, shared knowledge, and mutual respect.