Email Marketing Specialist

20 hours ago

Caloocan City, National Capital Region, Philippines beBeeMarketing Full time $60,000 - $90,000
Email Marketing Specialist RoleWe are seeking a skilled Email Marketing Specialist to join our team. This is an exciting opportunity for someone who wants to utilise their expertise in email marketing to drive customer engagement and revenue growth.About the Role

The Email Marketing Specialist will be responsible for planning, developing, and executing email marketing campaigns across various customer segments. This includes designing and executing comprehensive email and SMS marketing campaigns, managing subscriber lists, and analysing campaign performance to optimise results.

The successful candidate will report to and provide support to our existing CRM team and managers.

Key Responsibilities
  • Campaign Creation: Design and execute comprehensive email and SMS marketing campaigns across various customer segments, focusing on acquisition, retention, and re-engagement strategies
  • Email database management including list building, segmentation, and personalisation to maximise deliverability and engagement rates
  • Create compelling email content including subject lines, copy, and HTML templates that align with brand guidelines and drive conversions
  • Monitor email deliverability, manage sender reputation, and ensure compliance with email marketing regulations (CAN-SPAM, GDPR)
Requirements
  • Minimum 2-3 years of email marketing or digital marketing experience
  • Experience with email marketing platforms such as Mailchimp, Klaviyo, HubSpot, or similar tools
  • Proficiency in HTML/CSS for email template customization and troubleshooting
  • Strong analytical skills with experience in email marketing metrics and performance optimisation
  • Knowledge of email deliverability best practices and compliance regulations
  • Experience with marketing automation and customer segmentation strategies
  • Excellent written communication skills with ability to craft engaging email content
  • Familiarity with CRM systems and customer data management
  • Ability to work independently while managing multiple campaigns and deadlines
  • Creative mindset with attention to detail and brand consistency
Benefits
  • This is a fully remote role, so you'll have complete flexibility in where you work
  • You'll be part of a growing CRM team alongside experienced CRM managers who are keen to share their knowledge
  • We'll also provide you with a laptop and monitor to set up your home workspace
  • Participate in frequent team-building activities, monthly town halls, coffee buddies and much more
  • We value your development with extensive performance and learning cycles, regular development conversations, self-reflection exercises, and 360 feedback opportunities
About Us

We are a diverse, inclusive, and equitable workplace that welcomes individuals from all backgrounds. We believe that talent knows no borders and we're committed to building a workplace where everyone is valued and empowered to thrive.

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