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Data Insights Manager, Southeast Asia

1 week ago

Manila, National Capital Region, Philippines Meta Full time

About the Role

As a Data Insights Manager in our Southeast Asia team, you will play a key role in driving strategic relationships with clients to improve business outcomes through better measurement techniques. You will work closely with internal and external stakeholders to advise on measurement strategy and develop custom analysis and ad effectiveness studies.

Responsibilities

  1. Partner with sales teams to drive strategic relationships with clients through measurement and learning agendas that highlight how clients can improve business outcomes by employing better measurement techniques.
  2. Manage complex client relationships across industry and client groups, functions, brands, agencies to drive clients' measurement objectives.
  3. Conduct in-depth custom analysis and ad effectiveness studies to understand the relative impact of different marketing strategies across digital platforms and across media.
  4. Communicate complex research results to business/non-technical audiences.
  5. Derive insights and measurement proof points for the region and work with marketing teams to take them to market.
  6. Educate clients, agencies, and the industry on Meta's measurement and research capabilities.
  7. Work on White Papers and thought leadership pieces on 'good measurement' and performance marketing measurement.
  8. Provide feedback to and collaborate with cross-functional teams such as Product and R&D to identify opportunities for new features, products, and partnerships and drive client engagement around measurement innovation, including products alphas and beta.