Digital Growth Strategist

2 days ago

Batangas, Calabarzon, Philippines beBeeSearch Full time $60,000 - $80,000

We are seeking a highly skilled Search Engine Optimisation Manager to drive our search engine optimisation initiatives across multiple projects. This role requires a strategic thinker who can drive organic growth while managing complex, multi-site SEO campaigns in a highly competitive and regulated environment.

Key Responsibilities:
  • Develop and execute comprehensive SEO strategies for multiple gaming brands and projects simultaneously
  • Conduct thorough keyword research and competitive analysis specific to gaming, sports betting, and casino verticals
  • Optimise website architecture, content, and technical elements to improve search rankings
  • Monitor and analyse SEO performance metrics, providing regular reports and actionable insights
  • Stay current with search engine algorithm updates and industry best practices
Team Leadership & Project Management:
  • Coordinate cross-functional collaboration with development, content, and marketing teams
  • Manage multiple concurrent SEO projects, ensuring timely delivery and quality standards
  • Allocate resources effectively across different projects
  • Establish and maintain SEO workflows, processes, and documentation
i-Gaming Expertise:
  • Navigate complex regulatory requirements and compliance considerations across different jurisdictions
  • Understand geo-targeting strategies for various markets and licensing restrictions
  • Develop content strategies that balance user engagement with responsible gaming messaging
  • Implement SEO tactics suitable for high-competition gaming keywords and affiliate marketing
Technical SEO & Analytics:
  • Perform comprehensive technical SEO audits and implement improvements
  • Collaborate with development teams on website performance optimisation
  • Set up and maintain tracking systems using Google Analytics, Search Console, and specialised SEO tools
  • Analyse user behaviour data to inform SEO and content strategies
Requirements:
Experience Requirements:
  • Minimum 3+ years in managerial or senior leadership positions in SEO or digital marketing
  • Proven experience in the iGaming industry (online casino, sports betting, or related gaming verticals)
  • Demonstrated success managing multiple SEO projects simultaneously
  • Track record of achieving measurable organic traffic growth and ranking improvements
Technical Skills:
  • Advanced knowledge of SEO tools (SEMrush, Ahrefs, Screaming Frog, etc.)
  • Proficiency in Google Analytics, Google Search Console,
  • Understanding of HTML, CSS, and basic JavaScript for SEO implementation
  • Experience with content management systems and SEO plugins
  • Familiarity with international SEO and hreflang implementation
Industry Knowledge:
  • Deep understanding of i-gaming regulations and compliance requirements
  • Knowledge of affiliate marketing dynamics in the gaming industry
  • Awareness of responsible gaming practices and their impact on content strategy
  • Understanding of payment processing and licensing considerations affecting SEO
Leadership & Soft Skills:
  • Strong project management and organisational abilities
  • Excellent communication and presentation skills
  • Analytical mindset with strong problem-solving capabilities
  • Ability to work in fast-paced, deadline-driven environments
  • Experience managing remote or distributed teams (preferred)
Benefits:
  • Performance-based bonuses tied to SEO KPIs
  • Comprehensive benefits package
  • Professional development opportunities
  • Flexible working arrangements
  • Opportunity to work with cutting-edge gaming brands

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