Digital Marketing Specialist

8 hours ago

Makati City, National Capital Region, Philippines beBeeMarketing Full time ₱800,000 - ₱1,200,000
Job Title: Digital Marketing Specialist

We are seeking an experienced professional to lead and optimize our paid media campaigns and leverage AI-driven marketing strategies. In this role, you will manage multi-channel paid search campaigns, drive automation, and use AI tools to maximize marketing efficiency and return on investment (ROI).

Your responsibilities include:

  • Managing and optimizing paid search campaigns across Google Ads, Bing Ads, and social media platforms.
  • Testing ad copy, targeting, and bidding strategies; adjust campaigns to improve ROI, CPC, and CPA.
  • Developing and implementing strategies for budget allocation and bid management.
  • Setting up and testing campaigns on emerging advertising platforms.
  • Streamlining marketing and sales processes using AI tools.
  • Automating data enrichment, lead qualification, and distribution to improve response times.
  • Testing and applying AI prompts, API integrations, zaps, smart AI spreadsheets, and content personalization.
  • Using tools like Google Analytics and SEMrush to track performance and generate actionable insights.
  • Collaborating with cross-functional teams to ensure a cohesive strategy.

The ideal candidate will have:

  • 3+ years of experience in PPC campaign management across Google Ads, Bing Ads, and social media platforms.
  • Hands-on experience with AI-driven marketing tools, automation platforms, and API integrations.
  • Strong analytical skills with proficiency in Google Analytics, SEMrush, and data visualization tools.
  • Experience with lead generation, conversion rate optimization, and budget management.
  • Understanding of AI-based automation for data processing, lead qualification, and personalization.
  • Familiarity with CRM tools, marketing automation software, and workflow automation.

If you're a proactive, adaptable, and flexible individual who thrives in a dynamic environment, we encourage you to apply.

We offer a dynamic and innovative environment where you can grow and make a real impact. Join us and take the next step in your career.

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