Senior Email Marketing Lead

6 days ago

Antipolo City, Calabarzon, Philippines beBeeEmailMarketing Full time $80,000 - $100,000
Job Overview

This is a key leadership position responsible for driving strategic direction, innovation and operational efficiency in email marketing. The successful candidate will lead cross-functional teams to develop and execute targeted campaigns that deliver top results.

About the Role

The Email Marketing Manager will oversee strategy development, automation, targeting strategies and large-scale campaigns based on client needs and customer insights. Key responsibilities include:

  1. Designing and executing email marketing automation, targeting strategies and large-scale campaigns
  2. Monitoring, measuring, and optimising campaign performance, ensuring error-free launches and continuous improvements
  3. Collaborating with Graphic Design, Copywriting and Project Management teams to deliver on-brand, timely, and cost-effective projects
  4. Tracking, analysing, and reporting on email KPIs, campaign outcomes and competitor activity to drive strategic recommendations
  5. Leading client communication through regular calls and presentations, aligning strategies with business goals
  6. Managing a small team (3–5 direct reports), including coaching, onboarding and training new hires

Critical Success Factors

  • Bachelor's degree in Marketing, Business Administration, Communications or related field (or equivalent work experience)
  • 4+ years of experience in retention marketing, email marketing or digital campaign execution
  • Hands-on experience with marketing platforms like Klaviyo, HubSpot or Mailchimp
  • Proficient in executing email and SMS campaigns
  • Familiarity with analytics tools (e.g., Google Analytics, Excel, or dashboards)
  • Strong attention to detail for error-free campaign execution
  • Excellent time management to meet campaign deadlines

About Us

  • We are a highly rated workplace with a strong professional development culture.
  • We offer flexible and balanced work environments with opportunities for career growth.
  • We are an industry leader as a renowned provider of innovative marketing solutions.
  • We have a global impact, working with a diverse team of experts, serving clients worldwide.

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