Crafting Compelling Ad Experiences

18 hours ago

Tarlac City, Central Luzon, Philippines beBeeCreative Full time ₱520,000 - ₱670,000
Meta Ad Creative Strategist Role

As a Meta Ad Creative Strategist, you will be responsible for creating high-performing ad concepts across multiple products and customer avatars. We are looking for an individual who lives and breathes direct response marketing, with a strong grasp of video pacing, ad storytelling, attention hooks, and scroll psychology.

Key Responsibilities:

  • Generate fresh ad concepts weekly tailored for Meta (Facebook & Instagram)
  • Write direct response copy and creative briefs with strong hooks, pacing, and structure
  • Conduct market research to uncover customer pain points, desires, and objections
  • Create ad concepts for different stages of the funnel — cold, warm, and hot traffic
  • Source content from UGC creators across platforms like TikTok, Instagram, and UGC marketplaces
  • Analyze performance and iterate on ad creative to improve conversions

Required Skills and Qualifications:

  • 3+ years experience in a direct response or performance creative role (e-commerce brand, agency, or affiliate)
  • Deep knowledge of video pacing, ad storytelling, attention hooks, and scroll psychology
  • Strong direct response copywriting ability — especially for Meta video ads
  • Proven ability to analyze and optimize creative based on performance data
  • Experience working with UGC creators and content sourcing platforms
  • Able to leverage AI tools to increase output without sacrificing quality
  • Fast, detail-oriented, self-managed — thrives in a remote, high-speed environment
  • Strong grasp of fundamental marketing principles and avatar-specific messaging

Benefits:

  • Bonuses offered for winning ad concepts that meet performance benchmarks
  • 100% remote, async-friendly work environment
  • Opportunity to work with a 7-figure+ brand scaling aggressively with proven products
  • Clear KPIs, high ownership, and a performance-driven culture
  • Room to grow into senior creative director or performance creative lead
  • Collaborative team that values testing, iteration, and speed over red tape

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