DTC Digital Marketing Specialist

1 day ago

Paranaque City, Calabarzon, Philippines beBeeDigitalMarketing Full time $60,000 - $80,000

Job Description:

We are seeking a proactive and results-oriented digital marketing & operations specialist to join our team. This is a hands-on role where you will be responsible for the day-to-day management and execution of our digital advertising and direct-to-consumer (DTC) e-commerce operations. You will be a key player in launching a diverse range of innovative products, from consumer electronics to specialized tools, targeting both B2C and B2B customers.

Digital Advertising
  • Plan, execute, and manage paid advertising campaigns across major platforms, including Google Ads, Meta (Facebook/Instagram), TikTok Ads, and others.
  • Monitor campaign performance, analyze key metrics (ROAS, CPA, CTR), and optimize for maximum efficiency and ROI.
  • Collaborate with our in-house creative specialist to provide feedback on ad performance and request new creative assets.
DTC Operations
  • Manage the day-to-day operations of our Shopify-based independent e-commerce store.
  • Handle order processing, inventory management, and fulfillment logistics in collaboration with our supply chain team.
  • Implement and manage customer service processes, ensuring a high level of customer satisfaction.
  • Conduct A/B testing and site optimizations to improve conversion rates and user experience.
Expansion
  • Assist in setting up and managing new sales channels as we expand to platforms like Amazon and TikTok Shop.
  • Stay updated on the latest trends in DTC e-commerce, digital marketing, and the consumer electronics market.
Requirements
  • Proven experience (2-3 years) in managing and optimizing paid advertising campaigns for e-commerce brands.
  • Hands-on experience with Shopify is a must.
  • Strong analytical skills and proficiency in using tools like Google Analytics, Google Ads, and Meta Ads Manager.
  • Excellent communication skills and fluency in English.
  • A proactive, problem-solving mindset with the ability to thrive in a fast-paced, startup environment.
  • Experience with a diverse range of product categories (consumer electronics, B2B tools, etc.) is a plus.
Why Work with Us
  • Impactful Role: You will be at the forefront of building and scaling multiple exciting brands from the ground up.
  • Growth: We are a rapidly expanding company with significant opportunities for professional growth and skill development.
  • Innovation: Work with a portfolio of cutting-edge products, including AI-powered devices and unique consumer solutions.

If you are a talented and ambitious marketer and operator passionate about building brands and driving growth, we want to hear from you.

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