Digital Marketing Campaign Lead

4 days ago


Taguig, National Capital Region, Philippines Globe Telecom, Inc. Full time

We're looking for a highly skilled Marketing Communications Director to lead the performance marketing communications strategy crafting and campaign development for assigned businesses within an identified consumer segment.

About the Job

This role involves collaboration with cross-functional teams for smooth campaign/program launches, effective work plan management, and resolution of execution blockers towards maximum productivity in achieving customer and business results.

  • Main Duties:
  • Develops communications strategy and execution plan to drive online sales goals across the prospecting to buy journey.
  • Works closely with analysts and media/channels team to design the consumer journey and messaging matrix based on a clear understanding of consumer behavior and its interaction with online channels.
  • Guides a team of channels/media and creatives during weekly sprints to design, launch and optimize online sales campaigns based on performance goals and actionable insights from past performance.
  • Monitors and ensures delivery of all partner agency output in line with the contractual and administrative requirements to ensure smooth operations.
  • Leads the regular performance reviews that will help optimize executions.
  • KPIs:
  • Audience journey mapping and messaging matrix.
  • Lead discussions on audience insights and exploration to drive online sales KPI.
  • Identify data driven advanced targeting, micro segmentation, and trigger based decision rules to hone in on high value consumer audiences.
  • Facilitate testing scenarios in lock step with brand and Marketing analytics contributing to learning opportunities.
  • Working closely with the management to share funnel conversion improvement ideas, feedback & present results.


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