Digital Marketing Lead
5 days ago
We are a leading FinTech company in the Philippines, dedicated to creating innovative financial solutions for Filipinos.
Our mission is to make a positive impact on people's lives by providing accessible and reliable financial services.
Job Responsibilities- This role involves collaborating with program leads to support recruitment marketing and employer branding components.
- The ideal candidate will create and manage recruitment marketing content that aligns with GCash's employer brand and culture.
- Responsibilities include developing and executing employer branding campaigns, including culture features, DEI initiatives, and employer awards.
- Co-managing GCash career site and social media pages for community management and content promotion is also a key responsibility.
- Tracking and reporting on campaign performance and content effectiveness is crucial.
- Bachelor's degree in Human Resources, Marketing, Communications or related field.
- Experience in employer branding or recruitment marketing, with a focus on content creation and digital marketing.
- Strong communication and writing skills, with the ability to craft compelling content for various platforms.
- Proficiency in social media platforms and digital content strategies is essential.
- Familiarity with performance tracking tools is a must.
- Ability to collaborate effectively with cross-functional teams and program leads.
- Strong project management skills and ability to meet deadlines.
- Background in fintech or technology sectors is a plus.
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