Marketing Campaigns

4 weeks ago

Taguig, National Capital Region, Philippines Enstack Full time

On-site - Taguig 1-3 Yrs Exp Bachelor Full-time

Job DescriptionDescription

ABOUT ENSTACK

Enstack is changing the way businesses are built by empowering everyone to become entrepreneurs. Enstack is an all-in-one AI-powered store builder for entrepreneurs to manage sales, payments, and shipping across web, chat, and physical locations. By integrating Artificial Intelligence into the core of business building, it is a transformative force in entrepreneurship, providing tools and a supportive ecosystem to help its users dream bigger, build smarter businesses, and live richer lives. Powering 100,000+ entrepreneurs in the Philippines and expanding regionally, it is backed by Mangrove Capital Partners, first institutional investors of Skype & Wix, and payments leader Xendit.

WHY JOIN US

More than any time in recent history, you can build and grow a business (or three) while having full control of your time and leading a balanced life. Success as an entrepreneur today is limitless, fueled by the power of your ideas and the courage to take risks. With Enstack, anyone can become their own boss, embrace every opportunity, and make time for what matters most. We foster a culture of collaboration, innovation, and personal growth, and we value humble, intelligent, compassionate, and creative individuals who possess grit and a drive to pursue bold ideas. Come shape the future of entrepreneurs and create a more digitally inclusive world while advancing your own career with us.

OVERVIEW

Plays a key role in driving Enstack's marketing success by designing and executing high-impact campaigns that increase seller engagement, acquisition, and brand awareness. This role requires a self-starter who can independently manage projects, make strategic decisions, and deliver results without excessive back-and-forth. The role is also expected to showcase leadership, inspiring and guiding teams while setting a strong example through effective collaboration and work ethic.

KEY RESPONSIBILITIES

  • Campaign Strategy & Execution: Develop and lead organic and paid campaigns that align with business goals, engage sellers, and elevate brand awareness.
  • Leadership: Manage and mentor teams to achieve goals, set a strong example of professionalism, and foster a collaborative environment.
  • Project Management: Oversee end-to-end campaign processes, ensuring timely execution and alignment with strategic objectives.
  • Communication & Tone of Voice: Maintain consistency with Enstack's tone of voice and persona across all marketing channels to ensure clear and impactful communication.
  • Collaboration: Liaise effectively with internal teams and external agencies to ensure seamless execution and integration of campaigns.
  • Performance Analysis: Track campaign metrics, analyze results, and refine strategies to improve outcomes.
  • Brand Advocacy: Maintain consistency with Enstack's branding and values across all campaign initiatives.

KEY SUCCESS KPIS:

  • Brand Awareness & Engagement: Demonstrate measurable increases in brand visibility and seller engagement across targeted channels.
  • Seller Acquisition: Generate qualified leads and new seller sign-ups through effective paid and organic campaigns.
  • Campaign ROI: Deliver campaigns that achieve or exceed ROI benchmarks, with efficient budget utilization.
  • Audience Engagement: Increase audience interaction rates (CTR, impressions, engagement metrics) across campaigns.
  • Internal Alignment & Delivery: Ensure campaigns are delivered on time, within budget, and with clear communication across teams and stakeholders.
  • Innovation: Regularly introduce new ideas, tools, or approaches that enhance campaign impact and align with Enstack's mission.

REQUIREMENTS

  • Bachelor's degree graduate. Background in marketing is preferred
  • At least 6 years of work experience, including people management
  • Prior experience in eCommerce marketing and/or campaign management will be a bonus
  • Excellent communication skills and command of the English language (written and spoken)
  • Works swiftly, able to pivot quickly with changes in upper management direction, and meets all deadlines
  • Displays ownership over one's work, successes, and mistakes
  • Accountable and responsible for all deliverables
  • Honest, transparent, and has integrity in all aspects of work
  • Emotionally intelligent and with good interpersonal skills
  • Able to be creative operationally and strategically
  • Able to follow directives and also think for themselves
  • Thorough, attentive to details, highly proactive, resourceful, logical, critical thinker, has a growth mindset, team player
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