Marketing Director Philippines
6 days ago
Executive Recruitment Firm Monroe Consulting Group Philippines is a leading recruitment agency specializing in digital financial platforms. We are currently working with a revolutionary e-wallet and cryptocurrency exchange company that offers users the ability to send money, pay bills, and purchase mobile load. This innovative platform is fully regulated by the Bangko Sentral ng Pilipinas (BSP) and holds both Virtual Currency and Electronic Money Issuer licenses from a central bank.
Job SummaryWe are seeking an experienced and dynamic Head of Marketing (PH) who will develop and execute the marketing and growth strategy for our client's digital financial platform in the Philippines and other regions. The ideal candidate will have a strong understanding of cryptocurrency terminology and trends, as well as a passion for crypto culture.
Main Responsibilities- Design and execute the marketing and growth strategy for the Philippine region and other countries based on the business plan.
- Plan opportunities and strategic decisions for marketing activities in the Philippines.
- Create a seamless experience for users and deliver high-quality production for stakeholders.
- Build and manage social media channels to improve brand presence.
- Deliver digital content in the form of video interviews, podcasts, and webinars.
- Organize offline events and work closely with partnerships teams.
- Represent the brand at industry events and business development activities.
- Prepare and present at industry events, conferences, panels, and webinars.
- Lead and communicate effectively with the marketing team and cross-departments to ensure product quality.
- Perform market and business data analysis to determine best practices for growth.
- Review the marketplace weekly and conduct competitor marketing analysis.
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