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Marketing Strategy Specialist

3 weeks ago

Cebu City, Central Visayas, Philippines CallTek Full time
Job Title:

Marketing Consultant

Company Overview:

We are a dynamic company, CallTek, seeking a highly motivated and experienced Marketing Consultant to join our team. The ideal candidate will possess a strong understanding of marketing strategies, consumer behavior, and market trends.

Job Description:
  • Key Responsibilities:
  • Conduct market research to identify target audiences, market trends, and competitive analysis.
  • Develop and execute comprehensive marketing strategies and campaigns across various channels (digital, print, social media, etc.).
  • Collaborate with clients to understand their business goals and marketing needs.
  • Create and manage marketing budgets, ensuring cost-effective allocation of resources.
  • Monitor and analyze the performance of marketing campaigns, providing insights and recommendations for improvement.
  • Develop engaging content for marketing materials, including brochures, presentations, websites, and social media posts.
  • Manage and optimize online advertising campaigns (Google Ads, social media ads, etc.).
  • Provide training and guidance to clients on marketing best practices and tools.
  • Stay up-to-date with the latest marketing trends, technologies, and industry developments.
  • Prepare and present detailed reports on campaign performance and ROI to clients and stakeholders.
Requirements:
  • Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred).
  • Proven experience as a Marketing Consultant or in a similar role.
  • Strong understanding of marketing principles, strategies, and best practices.
  • Proficiency in digital marketing tools and platforms (e.g., Google Analytics, SEO, SEM, social media marketing).
  • Excellent written and verbal communication skills.
  • Strong analytical and problem-solving abilities.
  • Ability to manage multiple projects and meet deadlines in a fast-paced environment.
  • Creative thinking and the ability to generate innovative marketing ideas.
  • Strong interpersonal skills and the ability to build and maintain client relationships.
  • Experience with market research and data analysis.
  • Proficiency in Microsoft Office Suite and marketing software (e.g., HubSpot, Marketo).
  • Certification in Google Ads, Analytics, or other relevant areas is a plus.
Preferred Skills:
  • Experience with content creation and copywriting.
  • Knowledge of graphic design tools (e.g., Adobe Creative Suite) is a plus.
  • Familiarity with CRM software and customer segmentation techniques.
  • Understanding of brand development and positioning.
  • Ability to work both independently and as part of a team.
Benefits:

This role offers a challenging and rewarding career opportunity with opportunities for professional growth and development.