Sales and Marketing Expert

2 weeks ago


Cebu City, Central Visayas, Philippines LICERA Growth Marketing Group Full time

Licera Group is an international award-winning Growth Marketing Strategy group serving the world.

Job Description:

A Sales and Marketing Specialist at Licera Group is responsible for developing and executing marketing strategies, conducting market research, creating marketing materials, managing campaigns, and coordinating promotional activities. They may also handle aspects of the sales process, such as lead qualification, customer relationship management, and supporting the sales team.

Key Accountabilities:
  • Manage assigned prospects and/or clients using customer-focused selling techniques and cultivate stronger sales/membership/channel relationships through prospecting, lead follow-up, and relationship development.
  • Create and develop sales strategies to enhance business growth.
  • Deliver staff and clients product demonstrations and take the initiative in resolving problems.
  • Provide precise sales projections and direct resources to meet targets.
  • Recommend improvements and changes as appropriate to company sales policies.
  • Analyze, evaluate, and assess sales territories for own products or services.
  • Understand customers' needs and identify sales opportunities.
  • Create and maintain a database of current and potential customers.
  • Research and qualify new leads.
  • Closing sales and achieving sales targets.
Qualifications:
  • Bachelor's Degree in Finance, Marketing, or similar relevant field/Related College Diploma or combination of education and experience.
  • Open for fresh graduates interested in pursuing their career as sales and marketing role.
  • Familiarity with key sales and marketing concepts such as market segmentation, target audience analysis, branding, positioning, marketing channels, and sales funnels.
  • Proficiency in using tools like Google Analytics or other analytics platforms is beneficial.
  • Knowledge in social media platforms, content marketing, email marketing, search engine optimization (SEO), and analytics tools to support marketing efforts.
  • Understanding of basic data analysis and the ability to interpret marketing metrics.


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